You may have heard this story before: A business stakeholder has a new project for the website or software application. The business stakeholder writes up a brief, detailing their experiences for the project and promptly delivers these to the developer.
The developer reads through the brief and immediately starts work, not bothering to ask questions about the assumptions they are making nor the assumptions implied by the brief.
Frustrated with scope creep, mutating specifications, and hidden dependencies on projects with poor foundations, we standardized our Agile Requirements Engineering process to maximize ROI for our clients and focus on building a shared understanding and vision for a product’s roadmap.
We call this process Value-Driven Development, as it focuses on delivering business value and not just functionality.
Buyer Persona cards are dead—long live Persona Story Maps!
It’s time you level up with Persona Story Maps and bring your consumers to life in a more personal way. These 2-D live documents allow you to surface and document consumers emotional and physical journey as they pass through your sales funnel.
With their mental condition and physical touch points before you, you and your team can then strategize every step of their journey how your content and digital channels will be used to attract, retain, and guide them through your funnel at a quicker rate.
When Backdrop CMS came to Facet, they were in need of a clear, well-documented content strategy. Up until that point, the direction of their content was largely guided by weekly meetings. Because those internal discussions were constantly changing, they were left with inconsistencies and an unstructured content direction.
We helped them build a unified content strategy that would span across their organization and sync a variety of complex voices.
When it comes to paid search ad campaigns, there are several paths to conversion. But one we want to talk about today is a call extension. You know, the number that displays a business’s phone number with their ad when a consumer conducts a search result.
If you don’t know what a call extension is or merely recollect what it looks like, you aren’t using it. And that means you are missing out on conversion opportunities.