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How We Built a Content Strategy Story Map for Backdrop CMS

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How We Built a Content Strategy Story Map for Backdrop CMS

When Backdrop CMS came to Facet, they were in need of a clear, well-documented content strategy. Up until that point, the direction of their content was largely guided by weekly meetings. Because those internal discussions were constantly changing, they were left with inconsistencies and an unstructured content direction.

We helped them build a unified content strategy that would span across their organization and sync a variety of complex voices.

Why Call Extensions Are Crucial to Paid Search

leiloni's picture

Why Call Extensions Are Crucial to Paid Search

When it comes to paid search ad campaigns, there are several paths to conversion. But one we want to talk about today is a call extension. You know, the number that displays a business’s phone number with their ad when a consumer conducts a search result.

If you don’t know what a call extension is or merely recollect what it looks like, you aren’t using it. And that means you are missing out on conversion opportunities.

How to Craft Agile Business Plans with Business Strategy Maps

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How to Craft Agile Business Plans with Business Strategy Maps

Today, I want to share with you how our agile business planning works, so you too may find cohesion across your strategic business units, and unify your team around the true priorities for your business in an agile fashion.

How Machine Intelligence Will Help Refine Your Automated Email Campaign

leiloni's picture

How Machine Intelligence Will Help Refine Your Automated Email Campaign

Films dating back as far as 1927 (and perhaps beyond) predicted machine intelligence would be the future. But for as many who saw the vision, there was an equal number who believed the forecast was soundless—how could a machine possibly replicate and surpass the intelligence of the human who created it?

Fast-forward to 2017, and we find two things: machine intelligence is here and rising, and it’s quite capable of learning at a much faster rate than us.

The Fundamentals of a High-Converting Lead Form

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The Fundamentals of a High-Converting Lead Form

You have a sales goal, but in order to meet that objective, you need to increase the number of leads generated through form fills.

Thus far it hasn’t been easy. You are pulling in leads, just not nearly enough to have a positive impact on your bottom line. Somehow your forms aren’t cutting it, and you can’t understand why.

You need the building blocks of a high-converting lead generation form.