Submitted by leiloni on Mon, 05/01/2017 - 08:45
Marketing automation can be a great asset to small businesses. Rather than having to manually touch and build every single marketing tactic, you can sit back, relax, and enjoy the results come in.
That hypothetical, of course, is not always realistic. Far too often, marketers automate for the sake of convenience. Instead, they end up with campaigns that spit out irrelevant and even dissonant emails, social media posts, and other content.