As a new real estate agent, a strong social media presence is critical to effectively branding yourself and your business. If you think it’s not worth it, we ask you reconsider.

In many ways, the real estate agency comes down to survival of the fittest. If, as a small agency or individual real estate broker, you cannot compete against the big dogs, you may as well pack up. You need to be heard, breaking through the clutter to offer your services to home buyers and sellers when they most need them.

That means focusing your budget and attention on marketing your expertise. But what do you do if already established, larger firms with bigger marketing budget are doing the same?

The answer is simple: do it better.

As an open-source project, Mautic offers a fresh option for small businesses (and large enterprises) looking to get into marketing automation.

We’ve written at length about how open-source makes marketing automation better. The solution is flexible, affordable and backed by a passionate community that strives to make Mautic the best marketing automation solution out there.

Content marketing works. But if you keep throwing money at the concept without seeing results, that general truth probably means little to your business.

Especially when marketing a small business, resources tend to be limited. Can you really afford spending your marketing budget on a long campaign with no idea on whether it will actually succeed and with no opportunities for adjustment in the process?

Probably not.

When you opened your small business, chances are you didn’t do it with profit solely in mind. Sure, making an earning was your end goal, but it wasn’t what fueled you to take a leap into small business, especially given the risk—according to the Small Business Administration, about one-third of businesses fail within the first two years. You envisioned a product or service that would not only change the lives of your clients and meet a certain demand, but it would satisfy your passion and life’s purpose.