When you opened your small business, chances are you didn’t do it with profit solely in mind. Sure, making an earning was your end goal, but it wasn’t what fueled you to take a leap into small business, especially given the risk—according to the Small Business Administration, about one-third of businesses fail within the first two years. You envisioned a product or service that would not only change the lives of your clients and meet a certain demand, but it would satisfy your passion and life’s purpose.

The buyer's journey in real estate is changing. Rather than waiting for the right agent to come along and help in the search for a new home, potential home owners are doing their own research and wait to find agents until they feel they need the help.

In that research phase, buyers will register on websites and sign up as leads to receive information helpful to their search. However, if you're not among the resources for which they sign up, you may have lost your chance to become their real estate agent long before they ever get close to the sale.

Content marketing is easy. Successful content marketing, on the other hand, can be tough. Anyone can regularly publish posts on social media and their website. But if that content isn’t actually relevant or attractive to your audience, is it really worth your effort?

Search engine optimization is becoming increasingly critical for all kinds of businesses, and your law firm is no exception. If you want prospective clients to find you, you need to be as high in the search engine rankings as possible.

These 10 SEO tips for law firms will help you navigate the complicated path to raising your search engine ranking and increasing potential clients' awareness of the services your law firm can provide.

When you work in real estate, it's absolutely critical that clients are able to find you online. Many people who are interested in buying homes or commercial properties will do the first part of their browsing online long before they connect with a real estate agent in person, and you want to be sure your name is the one that stands out from the crowd.

By following these ten SEO tips for real estate professionals, you can watch your business grow and thrive as you attract more online attention than ever before.