Singer—a simple, composable Open Source ETL (a Python script framework for Extracting, Transforming, and Loading data)—publicly launched today, and we are excited to announce our first contribution! Over the past year, Facet has been refining skills around data warehousing and marketing intelligence.

Credibility is the key to legal marketing success. If you cannot get your audience to believe in you as a trusted expert in your field of law, they won't ever become clients. But, other than unconvincingly proclaiming your own greatness, how can you subtly tell potential clients working with you will benefit them?

As a biotech startup, your marketing inevitably rubs against a significant problem: exposure. Explaining what exactly you do can be difficult, especially if you're positioning yourself in a niche that has not yet become an established product category.

As a startup within the biotech industry, what are your priorities? If you're like most organizations in a similar situation, you're probably looking to grow by attracting both investors and potential customers (business or consumers).

The problem: what you do is not necessarily easy to explain. To someone not familiar with the field, understanding a life science company requires effort. Your marketing strategy faces the yeoman's challenge of not just promoting your brand, but having to explain what that brand is in the first place.

How many competitors does your firm have? It's likely a high number, and that number is probably only growing.

That is the nature of things for today’s small businesses: consumers have more options than ever before. While this is great for the customer, it’s not so great for the businesses who strive to stand out.

Maybe you have the best medical practice in the area. Maybe your law firm provides the best service. Maybe your bookkeepers have the fastest turnaround time. How would anyone know?