Agile marketing may sound sleek, shiny, and sexy, but does it live up to its hype? In a society where compact and faster with high-caliber output is not only in demand, but expected, marketers cautiously tread between value and accessibility in the marketplace. Factor in the average consumer’s attention span of five seconds, and you may end up with a very complicated equation to appease the fickle buyer.

How do you create and efficient and impressive campaign for an audience whose preferences and buying choices spiral in all directions?