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10 Biotech Blog Ideas to Boost Your Content Marketing

What does your product actually do?

Any startup in the biotech and life sciences space will be familiar with this question. Let's be honest: the biggest challenge in growing your business in this industry tends to be educational.

If you cannot convince investors and potential customers about both your uniqueness and your worth, you may as well pack it up.

Fortunately, marketing challenges are far from marketing impossibilities. Educating your audiences about the exact nature and benefits of your product is absolutely possible--you just have to know how.

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How to Brand Your Real Estate Business on Social Media

As a new real estate agent, a strong social media presence is critical to effectively branding yourself and your business. If you think it’s not worth it, we ask you reconsider.

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How to Focus Your Real Estate Marketing with Data Insights

In many ways, the real estate agency comes down to survival of the fittest. If, as a small agency or individual real estate broker, you cannot compete against the big dogs, you may as well pack up. You need to be heard, breaking through the clutter to offer your services to home buyers and sellers when they most need them.

That means focusing your budget and attention on marketing your expertise. But what do you do if already established, larger firms with bigger marketing budget are doing the same?

The answer is simple: do it better.

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The Ultimate Mautic Setup Guide

As an open-source project, Mautic offers a fresh option for small businesses (and large enterprises) looking to get into marketing automation.

We’ve written at length about how open-source makes marketing automation better. The solution is flexible, affordable and backed by a passionate community that strives to make Mautic the best marketing automation solution out there.

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Can Agile Content Marketing Help Your Team Waste Less Time?

Content marketing works. But if you keep throwing money at the concept without seeing results, that general truth probably means little to your business.

Especially when marketing a small business, resources tend to be limited. Can you really afford spending your marketing budget on a long campaign with no idea on whether it will actually succeed and with no opportunities for adjustment in the process?

Probably not.

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Open Source: A Way of Life for Small Business

When you opened your small business, chances are you didn’t do it with profit solely in mind. Sure, making an earning was your end goal, but it wasn’t what fueled you to take a leap into small business, especially given the risk—according to the Small Business Administration, about one-third of businesses fail within the first two years. You envisioned a product or service that would not only change the lives of your clients and meet a certain demand, but it would satisfy your passion and life’s purpose.

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How to Improve Your Real Estate Landing Page Conversions

The buyer's journey in real estate is changing. Rather than waiting for the right agent to come along and help in the search for a new home, potential home owners are doing their own research and wait to find agents until they feel they need the help.

In that research phase, buyers will register on websites and sign up as leads to receive information helpful to their search. However, if you're not among the resources for which they sign up, you may have lost your chance to become their real estate agent long before they ever get close to the sale.

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10 Accounting Blog Ideas to Improve Your Marketing

Content marketing is easy. Successful content marketing, on the other hand, can be tough. Anyone can regularly publish posts on social media and their website. But if that content isn’t actually relevant or attractive to your audience, is it really worth your effort?

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10 SEO Tips for Law Firms to Attract More Clients

Search engine optimization is becoming increasingly critical for all kinds of businesses, and your law firm is no exception. If you want prospective clients to find you, you need to be as high in the search engine rankings as possible.

These 10 SEO tips for law firms will help you navigate the complicated path to raising your search engine ranking and increasing potential clients' awareness of the services your law firm can provide.

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10 SEO Tips for Real Estate Business Growth

When you work in real estate, it's absolutely critical that clients are able to find you online. Many people who are interested in buying homes or commercial properties will do the first part of their browsing online long before they connect with a real estate agent in person, and you want to be sure your name is the one that stands out from the crowd.

By following these ten SEO tips for real estate professionals, you can watch your business grow and thrive as you attract more online attention than ever before.

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