Blog

Title Icon

Facet's 2024 Strategy & 10 Year Anniversary

Submitted by jordan on Mon, 01/01/2024 - 09:00

2023 was a hard year for Facet. We felt the crunch of many of our current and prospective partners get squeezed by real economic factors — internal restructuring, and downsizing. We’ve seen projects that were eagerly awaited in 2022 get wiped off the map in 2023, and some departments completely removed (for the time being).

These economic realities are the harness which innovation must ride — and as strategic partners to digital endeavors, Facet ambled along, sometimes blind to the next challenge around the corner.

Title Icon

Mautic Best Practices Checklist For A Successful Campaign Management

Submitted by jordan on Fri, 11/19/2021 - 08:22

This article provides a checklist to confirm current Mautic configuration against our best practices. Check it out to clear your doubts about Mautic configuration in a hassle-free way. 

 

Title Icon

The Secret Sauce: Facet's B2B Sales Prospecting Stack

Submitted by jordan on Thu, 11/11/2021 - 14:18

This article is going to serve as a catch-all explainer for how Facet prospects: our technology stack, and how we manage our outreach.

Time after time I encounter companies who are starting their journey with a cold lead engine, and they're swimming through the vast sea of sales and marketing SaaS tools that all promise growth—with no clear strategy as to how to qualify, quantify, and connect the technology stack.

Unfortunately, until you've managed the full pipeline from account research to email outreach—it's hard to tell what will work.

Title Icon

On the Revival of Our Blog: Why We Gave Up on Thought Leadership

Submitted by jordan on Tue, 03/02/2021 - 11:00

2 years ago we had a great content engine running. Publishing regularly on our site—our content generated consistent leads… however the leads were low quality, and not the right fit for us as a small consultancy.

Quite a few of our blog articles were “me too” articles centered around marketing. They were listicles, idea pieces—all meant to be approachable and easy to understand for business owners. 

Title Icon

Facet's Drupal 7 Best Practices Checklist

Submitted by jordan on Thu, 06/04/2020 - 17:00

Drupal 7 best practices to speed up your development workflow, reduce risk, and optimize your total cost of ownership for maintaining Drupal.