What You Lose When Data Collection Is An Afterthought

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What You Lose When Data Collection Is An Afterthought

Once looked at as optional, gathering, mining, manipulating, and understanding data is a staple for nearly every marketing team. As marketers move into additional marketing channels, juggling multiple data sources makes it more challenging and exasperating to understand the value of each different channel’s contribution to their marketing activities.

Drive Value to Your Projects with Agile Discovery

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Drive Value to Your Projects with Agile Discovery

Frustrated with scope creep, mutating specifications, and hidden dependencies on projects with poor foundations, we standardized our Agile Requirements Engineering process to maximize ROI for our clients and focus on building a shared understanding and vision for a product’s roadmap.

We call this process Value-Driven Development, as it focuses on delivering business value and not just functionality.

Visualizing Your Personal Growth: Life Story Mapping

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Visualizing Your Personal Growth: Life Story Mapping

Planning for a new year, new you and feeling lost with too many options? You’re not alone.

With so many options on how to redefine yourself each year, the plenitude of FOMO-driven inspiration from social media, and quite simply too little time to live out every possibility—it’s easy to get lost and overwhelmed before the next year even starts.

Building Customer Profiles with Persona Story Mapping

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Building Customer Profiles with Persona Story Mapping

Buyer Persona cards are dead—long live Persona Story Maps!

It’s time you level up with Persona Story Maps and bring your consumers to life in a more personal way. These 2-D live documents allow you to surface and document consumers emotional and physical journey as they pass through your sales funnel.

With their mental condition and physical touch points before you, you and your team can then strategize every step of their journey how your content and digital channels will be used to attract, retain, and guide them through your funnel at a quicker rate.

Account-Based Customer Profiles with Orgonza Story Mapping

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Account-Based Customer Profiles with Orgonza Story Mapping

Knowing your target customer’s needs is the lynchpin for successful sales. If you have a great product, but the prospect on the other side of the table doesn’t have the pain your product or service is built to heal, where does that leave you?

We have found that modeling the complex needs of people, or personas, is hard—there are emotional components that drive us to build things like Persona Story Maps and persona cards, but what are we to do with organizations when we’re focused on account-based customer sales?