Blog

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The Secret Sauce: Facet's B2B Sales Prospecting Stack

This article is going to serve as a catch-all explainer for how Facet prospects: our technology stack, and how we manage our outreach.

Time after time I encounter companies who are starting their journey with a cold lead engine, and they're swimming through the vast sea of sales and marketing SaaS tools that all promise growth—with no clear strategy as to how to qualify, quantify, and connect the technology stack.

Unfortunately, until you've managed the full pipeline from account research to email outreach—it's hard to tell what will work.

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Facet Interactive Named Top Digital Transformation Firm by CIO Review 2021

It is with great pride that we share our recent feature in CIO Review: Facet Interactive named Top Digital Transformation Firm

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On the Revival of Our Blog: Why We Gave Up on Thought Leadership

2 years ago we had a great content engine running. Publishing regularly on our site—our content generated consistent leads… however the leads were low quality, and not the right fit for us as a small consultancy.

Quite a few of our blog articles were “me too” articles centered around marketing. They were listicles, idea pieces—all meant to be approachable and easy to understand for business owners. 

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MautiCon 2021: Facet Announces Gold Sponsorship

For the second annual Mautic Conference (AKA MautiCon), Facet continues its support with a Gold Sponsorship for the second year in a row.

As we continue our work with Mautic Kubernetes, it's paramount we continue to invest in the community — both in terms of donation and participation in key discussions.

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Facet CTO Jordan Ryan joins Mauticast 23: Mautic HA and Kubernetes

Mauticast 23 is published today and joining the show for the first time is Facet's CTO, Jordan Ryan.

Mautic K8s, Facet's recently published Mautic helm charts, is among the announcements we shared early with Ekke and the Mauticast audience. We discussed at length:

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Announcing Mautic Helm Charts & K8s Distribution

Facet is proud to announce the open sourcing of our Mautic K8s distribution complete with helm 3 charts, infrastructure configuration, composer-based deployment workflow, and GitLab CI/CD management.

Facet's open sourcing of mautic-k8s represents a year of investment into solving high availability, site reliability, and scalability issues for our enterprise clients.

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Why Enterprises Choose Mautic Kubernetes (K8s)

With our recent publication of the mautic-k8s helm charts and distribution, I think it's important to address the elephant in the room:

Why are enterprises choosing Mautic K8s?

It's simple. Usually by the time customers come to us they already:

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Marketing Automation Information Architecture: Properties, Segments, Categories

Configuring your marketing automation suite with the right architecture is a matter of organizing your metadata in the right way to maximize insights, stratify segments, and build towards the pinnacle: personalized communications and engagement management.

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Inaugural MautiCon 2020: Facet is Gold Sponsor and High Availability Mautic Expert

Facet is proud to sponsor MautiCon 2020 in the inaugural meeting of Mautic professionals and users. 

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Facet's Drupal 7 Best Practices Checklist

Drupal 7 best practices to speed up your development workflow, reduce risk, and optimize your total cost of ownership for maintaining Drupal. 

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