How to Treat Operations Like a Product: Agile Process Design

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How to Treat Operations Like a Product: Agile Process Design

Building and scaling a team is hard. As a leader of your company torn between sales, delivery, internal product development, and administrative operations—where does the time go to work on improving operations?

Sometimes it can feel like you’re just inching forward, unable to deploy your process updates until a few more business cycles have already passed. It’s frustrating.

Social Media Advertising: Which is the Most Important Metric?

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Social Media Advertising: Which is the Most Important Metric?

You’re a small business owner who sees the value in having a social media presence. Posting and engaging with your audience across multiple social media platforms worked for a while. It has helped boost brand awareness, and you’ve seen an increase in business from the leads who’ve been driven to your website.

How to Win the PPC War Using Competitor Market Research

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How to Win the PPC War Using Competitor Market Research

If you’ve been doing pay-per-click (PPC) advertising for a while, you know better than anyone the overall costs to run and sustain an effective campaign are steadily rising, and you are losing market share to competitors.

Pay-per-click is getting more competitive, and that’s a fact you cannot change. But what you can adjust is how you use your competition to position yourself in the PPC space.

How the Rise of Voice Search Will Impact Paid Search Advertising

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How the Rise of Voice Search Will Impact Paid Search Advertising

There are close to 420 million voice searches conducted every day, and that figure is expected to more than double by 2020.  

The rise in voice searches will change how you package your paid search advertising campaigns. To discount voice search now would mean missing out on volumes of traffic. And we’ll tell you why.

What Is Voice Search and What Does the Future Hold?  

“Ok Google, where can I purchase an affordable home near Pasadena?” “Where are the best K-8 schools located in Orange County?” “Where’s the best place to get brunch in Downtown Los Angeles?”

How to Avoid Paid Search Cannibalization

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How to Avoid Paid Search Cannibalization

Your field is competitive and the market is saturated. Getting organic traffic to your site has been difficult, so you turn to paid search advertising to pull in more traffic. You’ve seen your competitors make successful plays with this marketing strategy, and as a result, they’ve driven up the amount of traffic to their website and have boosted their conversion rates, leading them to a greater ROI.