The role of marketers is changing, and has been for a while. In the past, communications were the focus—now, top CMOs will tell you that marketing is all about engagement. When considering a new site build, you might have stakeholders from as little as 2 to as many as 100 different departments all asking for their features to be built into the new website—and you have to manage and deliver on their expectations.
Since discovery workflow varies based on the complexity of your project, check to see whether your project is a David or a Goliath before getting started.
Once you’ve identified and sized-up your project, your discovery process strategy can come to life. The [breakpoints] detailed below will help you to identify the difference between tactics targeted for David or Goliath in the following steps.