At Facet, we take on other people’s products and treat them as our own. You can call us a surrogate product owner if you’d like, but the wares we sell aren’t so important as the methods we use. From the name of our service, you can probably tell it is somewhat of a “loaded" offering: Product Owner as a Service (POaaS). Product owners do a lot to steer and drive their development team and their entire organization toward one cohesive product solution. You might think: how can you possibly move the needle for companies better than in-house product owners?
Have you ever wondered what voodoo magic goes into a rebranding? With our recent work with Axelerant, we are ready to prove to you that the answer is…none!
There’s a lot of hard science behind the choices we have been making with Axelerant. We believe that customers engage with your company based on how valuable they perceive your brand. To sell business to medium enterprises up to Fortune 1000s, you have to dress the part.
Agile marketing may sound sleek, shiny, and sexy, but does it live up to its hype? In a society where compact and faster with high-caliber output is not only in demand, but expected, marketers cautiously tread between value and accessibility in the marketplace. Factor in the average consumer’s attention span of five seconds, and you may end up with a very complicated equation to appease the fickle buyer.
How do you create and efficient and impressive campaign for an audience whose preferences and buying choices spiral in all directions?