I want to share with you how our agile marketing team works. We’ve found a ton of operational efficiency for our marketing services by leveraging agile methodologies and story mapping tools we had traditionally only used for web development and product design.
By making this shift, our processes and mapping tools are now our greatest assets.
After reading this, I hope you can adopt these strategies for yourself, so you too may find cohesion across your disparate digital channels and more effectively define valuable campaigns for your team.
Let’s dive in.