Too often, business owners fall back on a common misconception: “Content creation is easy. Simply choose a topic you think will hit home with your target audience and write about it.”
The problem here is creating engaging content your customers find valuable, and also driving results on your bottom line, is not that simple.
You need a plan and a guide for how those content assets are drive business initiatives forward and engage customers to the point of conversion.
“But we have an editorial calendar?”