How to Refine Your Email Drip Strategy with a Data-Driven Approach

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How to Refine Your Email Drip Strategy with a Data-Driven Approach

Email might just be the single most effective marketing tactic available. So why aren't yours working? How can you ensure that your messages are not simply lost among 200 emails your audience receives in their inbox every single day?

What Are the 3 Most Important Small Business KPIs?

kevin's picture

What Are the 3 Most Important Small Business KPIs?

Sometimes, even data-driven digital marketing can be difficult. You do your best to measure as much as you can about each of your ads, only to get bogged down in a data jungle.

Consider two hypothetical ads you recently ran on social media:

The Scientific Method of Split Testing for CRO

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The Scientific Method of Split Testing for CRO

When you look at your website, you are content. You have a powerful mission statement, a gleaming portfolio, well-packaged descriptions of your services or products, images with impact, and multiple touch points to either make a direct purchase or connect with sales reps.

So why aren’t you meeting your conversion goals?

It could be your site isn’t as as accommodating to the user experience as you think. There may be barriers to conversion; they are obvious to the user, but not to you.  

How to Find and Measure Business KPIs

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How to Find and Measure Business KPIs

You might have noticed an emphasis on measurable outcomes in this space and across digital marketing. That's because without a data-driven approach, you cannot reliably build a marketing strategy designed to build your business.

At the same time, an emphasis on metrics and data can be stressful as much as it is beneficial. How do you even know where to look to find the data you need to make better marketing decisions and help your business save resources?

How to Unlock the Buyer Journey with Data

leiloni's picture

How to Unlock the Buyer Journey with Data

You’re a single owner of a small- to medium-sized enterprise who has probably been pulling in leads and qualifying them through a single channel. But the market is shifting. You find yourself struggling to keep up with your competitors and, even more, today’s digital consumer who is complex and more discerning.

The single channel you once relied on is now drying up. It’s generating fewer prospects and worse, fewer leads.

You know the internet has saturated your market, and customers are having trouble listening to your message with all the static noise.