The Ultimate Mautic Setup Guide

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The Ultimate Mautic Setup Guide

As an open-source project, Mautic offers a fresh option for small businesses (and large enterprises) looking to get into marketing automation.

We’ve written at length about how open-source makes marketing automation better. The solution is flexible, affordable and backed by a passionate community that strives to make Mautic the best marketing automation solution out there.

Can Agile Content Marketing Help Your Team Waste Less Time?

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Can Agile Content Marketing Help Your Team Waste Less Time?

Content marketing works. But if you keep throwing money at the concept without seeing results, that general truth probably means little to your business.

Especially when marketing a small business, resources tend to be limited. Can you really afford spending your marketing budget on a long campaign with no idea on whether it will actually succeed and with no opportunities for adjustment in the process?

Probably not.

Open Source: A Way of Life for Small Business

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Open Source: A Way of Life for Small Business

When you opened your small business, chances are you didn’t do it with profit solely in mind. Sure, making an earning was your end goal, but it wasn’t what fueled you to take a leap into small business, especially given the risk—according to the Small Business Administration, about one-third of businesses fail within the first two years. You envisioned a product or service that would not only change the lives of your clients and meet a certain demand, but it would satisfy your passion and life’s purpose.

How to Improve Your Real Estate Landing Page Conversions

kevin's picture

How to Improve Your Real Estate Landing Page Conversions

The buyer's journey in real estate is changing. Rather than waiting for the right agent to come along and help in the search for a new home, potential home owners are doing their own research and wait to find agents until they feel they need the help.

In that research phase, buyers will register on websites and sign up as leads to receive information helpful to their search. However, if you're not among the resources for which they sign up, you may have lost your chance to become their real estate agent long before they ever get close to the sale.

10 Accounting Blog Ideas to Improve Your Marketing

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10 Accounting Blog Ideas to Improve Your Marketing

Content marketing is easy. Successful content marketing, on the other hand, can be tough. Anyone can regularly publish posts on social media and their website. But if that content isn’t actually relevant or attractive to your audience, is it really worth your effort?