How to Visualize Your Content Strategy with Story Mapping

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How to Visualize Your Content Strategy with Story Mapping

Whether you’re new to content marketing or have been in the game for a while, as a marketer, chances are you face the same problem we all do: trying to get by with an unfocused and scattered content strategy.

“What new content pieces should we create this quarter? Has our content become stale and monotonous? Are we even speaking to the right people with our content?”

These questions are asked by every marketing team at one point or another.

10 Smart Marketing Automation Tips for Healthcare

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10 Smart Marketing Automation Tips for Healthcare

Working in healthcare means you have a unique relationship with your "customers." They aren't just people you hope will come back to you for future interactions. They're patients who need information from you: how to take care of post-procedure bodies, when to come back in or call if they're experiencing procedures or problems, and regular reminders of how often they should actually be visiting your office for routine exams and follow-up appointments.

3 Effective Email Drip Strategies for Real Estate

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3 Effective Email Drip Strategies for Real Estate

Though the internet is flooded with different marketing strategies, there are certain techniques which never stop working, like email marketing. The advantage of email marketing is you can reach a large number of people in a short period of time without spending much.

For small businesses such as real estate firms, low-cost solutions are the name of the game — making a strategic email marketing campaign all the more valuable.

10 Marketing Automation Tips for Accountants

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10 Marketing Automation Tips for Accountants

Taking care of marketing is a critical part of your accounting business. Unfortunately, it's also a time-consuming process, especially if you want to do it right.

You can't afford to spend your day focused on marketing when you need to meet with clients, crunch numbers, and keep up with the latest marketing information in your field.

5 Ways Your Law Firm Can Benefit from Social Media

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5 Ways Your Law Firm Can Benefit from Social Media

Open a phone book, and you'll find a long list of lawyers, even in small communities. If you practice a general field of law, your list of competitors is worryingly long. But if your expertise lies in a niche like immigration law, you probably have problems finding the right clients. What do you do?

Standing out from the crowd of competition is crucial in any industry, but law firms tend to feel the brunt of failure to accomplish that feat. If you cannot distinguish yourself from other firms, you'll have a tough time finding new clients.