leiloni's blog

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Increase Your Marketing Automation Conversions with Data

Marketing automation can be a great asset to small businesses. Rather than having to manually touch and build every single marketing tactic, you can sit back, relax, and enjoy the results come in.

That hypothetical, of course, is not always realistic. Far too often, marketers automate for the sake of convenience. Instead, they end up with campaigns that spit out irrelevant and even dissonant emails, social media posts, and other content.

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7 Ways to Measure Your Real Estate Marketing Strategies

Make no bones about it, if you are a lone real estate agent, you need a marketing strategy in order to generate inbound leads and turn those leads into customers. But have you looked at how you measure up lately?

Through data insights you can determine exactly how well your real estate marketing strategy is performing. This gives you the flexibility to change course on the ones that are not working well and throw additional energy behind those that are, or at the very least maintain them.

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How to Brand Your Real Estate Business on Social Media

As a new real estate agent, a strong social media presence is critical to effectively branding yourself and your business. If you think it’s not worth it, we ask you reconsider.

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Open Source: A Way of Life for Small Business

When you opened your small business, chances are you didn’t do it with profit solely in mind. Sure, making an earning was your end goal, but it wasn’t what fueled you to take a leap into small business, especially given the risk—according to the Small Business Administration, about one-third of businesses fail within the first two years. You envisioned a product or service that would not only change the lives of your clients and meet a certain demand, but it would satisfy your passion and life’s purpose.

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