PPC Marketing

PPC Marketing

We don’t think you want a better search engine marketing firm to manage your paid search advertising: we think you NEED a better firm to manage your paid search.

Facet is the firm you need because unlike other firms - we live process.

Just think about it for a second… How can you have repeatable success for client without process? Times up. You can’t. You are wasting time.

Think about the money and time you are wasting right now. Facet can help you with:

  • Facebook

  • LinkedIn

  • Google AdWords

  • Google Merchant Center

  • And Bing/Yahoo

We spent time thinking about how to run the best search engine advertising campaign and we we have something unique. Don’t believe me? Contact us for a free audit of your current PPC campaigns - we will identify problem areas and back it up with data.

Our Process

At Facet our secret is our mission: waste less time. What that means for our PPC clients is we evaluate your company’s entire marketing plan and understand how Search Engine Advertising fits. Think of it as one massive feedback loop - if one part of the loop is weak, results will suffer.

  • Discovery Workshop - we talk to key stakeholders and build out different mapping of specific buyer types you are looking to target with your search engine advertising and PPC. Facet will make recommendations for other improvements on your website as we learn about how the campaign needs to perform. Think of this as extremely exhaustive research - the devil is in the details.

  • Campaign creation - based on the data we collect from the discovery workshop, we build a campaign to meet your marketing goals. Sell more product? We can handle it. Increase your SaaS product adoption? We make it happen. Just don’t ask us to water your lawn.

  • Landing Page Creation - Truth: Landing everyone on your homepage is not the best way to spend your money. One more truth: We handle building custom targeted landing pages for your campaigns that increase conversion rates and drive costs down. Paid traffic and landing pages go hand in hand. You don’t want to be paying for traffic just to have it bounce.

  • Campaign optimization - rapid split testing of your campaign, landing pages, and any other conversion metrics we can get our hands on. (We will even check your marketing automation, or build you a marketing automation system if you don’t have one.)

  • Reporting - We build you a real-time dashboard that you can look at any time, anywhere.  We value transparency, so much so it is one of the core pillars of our company. We will schedule meeting with you as often as you like to make sure you understand everything that is happening with your search advertising and PPC campaigns - we empower you to be educated.

Let's Talk About Pay-per-Click