Small businesses face a big challenge: Balancing a limited budget with the necessity of spending for growth.

To stay afloat, businesses need to bring in new customers and keep old customers. However, it's not enough to have a static website or send out a few emails a year.

Businesses of every size must be consistent in their marketing communications and make sure they speak to each prospect, lead and customer at the right moment — with the right message.

With a limited workforce, this is a major challenge to small businesses. It's just too time consuming.

Most businesses, whether big or small, have an online presence — whether that’s a website, social media accounts or some combination of the two.

While it’s easy to create these spaces, the challenge becomes maintaining a unified image across all of the online platforms.

This can be especially challenging for new organizations who are still trying to pinpoint this image and their digital strategy — they aren't sure what will work best so they try a few things out.

'Traditional' marketing tactics have become slow and ineffective. Exposed to hundreds of ads every day, Audiences are increasingly cynical toward the concept, flooding to ad blockers by the millions. Efforts to cut through the clutter and regain audience trust with relevant content that your audience actually wants to read can be difficult and takes time.

Every business has an image, but not necessarily a good one. Many organizations struggle to create a singular brand personality that shines through from all angles of the business.

With multiple team members contributing to the brand, things can get messy. Each individual has a different idea of the image that should be expressed. They struggle to collaborate and build cohesion. The team fails at accurately targeting buyer personas with their content. But it doesn't have to be this way.

Achieving growth in a gruelingly competitive marketplace is a challenge small businesses face every day. Small business owners must find strategic and innovative solutions to overcome their size and limited resources. Content marketing is the key to growth for small businesses.