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10 Content Marketing Strategies for Professional Services Firms

Content is king. There's no way around it. The sooner businesses accept this and adjust to it, the more successful they will be.

Professional services firms, whether they specialize in accounting, law, or medicine, are beginning to feel the pain of competition. Due to the rise of the internet, consumers no longer have to visit brick and mortar locations to consult with a doctor, architect or consultant. Everything can be done online.

This means no firm has control over a geographic location or a particular demographic.

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7 Content Marketing Tips for Real Estate

Real estate agents know a strong online presence is important for bringing in new clients and helping clients find the perfect home. However, it’s not enough anymore to simply have a website — you now need a website backed by a rockstar content marketing strategy.

Content marketing is the key to growth for any small business, and it comes with it’s own set of best practices for real estate marketers.

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Should Small Businesses Share Revenue with Agencies?

How many marketing campaigns have you invested in without seeing concrete results?

You may have an agency set you up with a sophisticated-looking website, blog and social media account, but your bottom line remains the same.

You may get plenty of pageviews, but the people who come to your website rarely turn into paying customers.

For small businesses, one answer could be sharing revenue with marketing agencies.

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15 Affordable Email Marketing Solutions for Small Business

One of the biggest challenges facing any small business is the need to entice and capture new customers while maintaining a strong relationship with their current customers.

A comprehensive email solution can provide the perfect means to connect with your customers and maintain that critical relationship -- but at what cost?

Fortunately, there a number of low-cost email solutions that can help your business build and maintain the strong customer relationships that will give your business the strong bottom line it needs to succeed.

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How Does Revenue Sharing Drive Performance Marketing?

Any small business looking for growth needs marketing to accomplish that goal. There is only one problem: working with advertising professionals can be expensive, and is often difficult to afford on an already limited budget.

For countless startups, working with an ad agency is out of the question. Pricing models dictate minimum spends that are simply unaffordable. But what if you only have to spend money that is guaranteed to bring a positive return on investment?

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Who is a Good Fit for Mautic?

You’ve recently learned about the benefits of marketing automation. You explored a few different marketing automation solutions, but before you pick one, you need to answer one of the most important questions: is this solution a good fit?

Often this question is difficult to answer without trying out the product, but by then you’ve made the commitment, and have likely locked yourself into an agreement — so it helps to get advice from someone who has experience with the platform.

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Why Open-Source Makes Marketing Automation Better

Small businesses face a big challenge: Balancing a limited budget with the necessity of spending for growth.

To stay afloat, businesses need to bring in new customers and keep old customers. However, it's not enough to have a static website or send out a few emails a year.

Businesses of every size must be consistent in their marketing communications and make sure they speak to each prospect, lead and customer at the right moment — with the right message.

With a limited workforce, this is a major challenge to small businesses. It's just too time consuming.

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How to Define Your Digital Strategy with an Inspiration Board

Most businesses, whether big or small, have an online presence — whether that’s a website, social media accounts or some combination of the two.

While it’s easy to create these spaces, the challenge becomes maintaining a unified image across all of the online platforms.

This can be especially challenging for new organizations who are still trying to pinpoint this image and their digital strategy — they aren't sure what will work best so they try a few things out.

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What You Need to Know About Agile Content Marketing

'Traditional' marketing tactics have become slow and ineffective. Exposed to hundreds of ads every day, Audiences are increasingly cynical toward the concept, flooding to ad blockers by the millions. Efforts to cut through the clutter and regain audience trust with relevant content that your audience actually wants to read can be difficult and takes time.

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How to Create an Inspiration Board

Every business has an image, but not necessarily a good one. Many organizations struggle to create a singular brand personality that shines through from all angles of the business.

With multiple team members contributing to the brand, things can get messy. Each individual has a different idea of the image that should be expressed. They struggle to collaborate and build cohesion. The team fails at accurately targeting buyer personas with their content. But it doesn't have to be this way.