Submitted by kevin on Mon, 11/14/2016 - 12:34
Every business has an image, but not necessarily a good one. Many organizations struggle to create a singular brand personality that shines through from all angles of the business.
With multiple team members contributing to the brand, things can get messy. Each individual has a different idea of the image that should be expressed. They struggle to collaborate and build cohesion. The team fails at accurately targeting buyer personas with their content. But it doesn't have to be this way.