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10 of the Best Inbound Marketing Tools

You know what inbound marketing is and why it’s important. But, if you’re going to give inbound marketing a try, you need the right tools to get the job done.

Unfortunately, as a small business owner, some of the more popular inbound marketing tools are out of your price range — and perhaps you’re not sure which tools you really need to build an efficient and effective workflow.

Fear not — we’ve been there.

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What is Inbound Marketing and Why is it Important?

A new wave of marketing tactics has taken over how businesses reach customers and it has proven to increase ROI for companies across the board. Spend less on time sensitive, low conversion, and high production services like direct mail and cold-calling — instead, try inbound marketing.

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5 Marketing Trends Your Small Business is Missing Out On This Year

Experts tell us what is important this year, but with limited resources, budgets and time, small businesses struggle to identify which marketing trends are worth pursuing and which are fads. Often, the unfortunate result is marketing gets pushed to the back burner. To save you time, we won’t give predictions for what could be important next year; instead, here are 5 marketing trends that are important now and why they should be your focus at the end of this year.

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5 Affordable Content Marketing Solutions You Need to Try

“You should really try content marketing.” — someone you know. As a small business owner, how often have you heard that advice?

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How To Increase ROI with Value Driven Development

A version of this blog post’s content was originally presented at DrupalCon Asia 2016 in Mumbai and DrupalCamp LA 2016.

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What You Need to Know About Performant Marketing

How do you know which marketing strategies and tactics perform well with little investment? How do you know which marketing campaigns will perform better as you fund them further??

As a marketer, small business owner or enterprise CMO,  understanding which campaigns will scale is a constant struggle. Anyone who’s tried to make an idea, product or service catch fire knows marketing and sales are often the toughest puzzles. You need all the pieces to come together with little wasted time or money — even more so as a small business owner or startup marketer.

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The Truth About the 50 Best Startup Tools

The truth: Having tools at your fingertips is just the first step toward mastery.

For startup companies, mastery is a matter of experience, experimentation and staying true to your ultimate business goals–focusing on tools that actually move your KPIs forward.

At Facet, we utilize a number of tools and strive to understand how we can pull meaningful data from each one. Our hands have been busy at work, come take a look in our tool shed.

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How We Champion Value-Driven Development for

Do you struggle to make development decisions that deliver value for your business? You’re not alone. From small business to enterprise, companies often fail to quantify and qualify projected investments and returns for their product roadmaps. Companies will fear shooting darts in the dark no longer. With our process for quantifying development ROI, learn how to shoot for the bulls-eye.

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How to Find The Best Drupal Development Company For You

Finding a well-matched Drupal development company is like betting on a horse.

First you have to understand your own company’s temperament for which kind of race to bet on. Are you looking for a thoroughbred well-suited to the rigor of a sprinting flat race? Or are you looking for a horse who can take you through the steeplechase?

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RingCentral SSO: 10 Easy Steps Are All You Need to Enable

RingCentral provides an amazing suite of telephony tools that allow companies like ourselves to scale as we expand our client base. It’s one of the many tools we use to ensure we get the job done.

However, when we were ready to enable single sign-on (SSO) for RingCentral, we ran into some snares. In an effort to save you from pulling out your hair, here are our 10 steps set up single sign-on with Google Apps: