Whereas the minimalism and empty space of a journal creates a canvas for expression, the structure and satisfaction of a checkbox completed creates a sense of accomplishment. 

We use different mediums for different outcomes in our daily lives and our work. Between the blank sheet of a notebook or journal, and a well-structured daily checklist — we somehow find balance between the organic, spontaneous, and oh-shit-that’s-due-today nature of our lives. 

I’m proud to say that we’re one of the few consultancies to provide Revenue Share agreements across marketing and sales campaigns with our clients. In an agency world of Pay Per Lead (PPL) and payment based on a percentage of Paid Advertising Budget, we’ve succeeded in often negotiating and aligning interests with our customers and partners around mutually beneficial outcomes. 

I’m equally ashamed to say that we’ve had more than our fair share of poor investments. Poor investments in companies, clients, and partners that we failed to properly assess and set up for success. 

Digital Transformation is often written about for its impact on an organization. Especially in higher education, there is a monumental effort placed by many teams across multiple departments to evolve digital systems and best practices. The goal for any institution is always simple in nature: deliver on technology’s original promise—to get a multiple of work done with fewer resources. We often dress up this promise to be more complicated in our efforts to coordinate, project confidence, and (sometimes) coerce others to get in line with this transformation. 

When working on different projects, we always align our goals to those of our clients.