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The Scientific Method of Split Testing for CRO

When you look at your website, you are content. You have a powerful mission statement, a gleaming portfolio, well-packaged descriptions of your services or products, images with impact, and multiple touch points to either make a direct purchase or connect with sales reps.

So why aren’t you meeting your conversion goals?

It could be your site isn’t as as accommodating to the user experience as you think. There may be barriers to conversion; they are obvious to the user, but not to you.  

How to Find and Measure Business KPIs

You might have noticed an emphasis on measurable outcomes in this space and across digital marketing. That's because without a data-driven approach, you cannot reliably build a marketing strategy designed to build your business.

At the same time, an emphasis on metrics and data can be stressful as much as it is beneficial. How do you even know where to look to find the data you need to make better marketing decisions and help your business save resources?

How to Unlock the Buyer Journey with Data

You’re a single owner of a small- to medium-sized enterprise who has probably been pulling in leads and qualifying them through a single channel. But the market is shifting. You find yourself struggling to keep up with your competitors and, even more, today’s digital consumer who is complex and more discerning.

The single channel you once relied on is now drying up. It’s generating fewer prospects and worse, fewer leads.

You know the internet has saturated your market, and customers are having trouble listening to your message with all the static noise.

How to Setup Mautic Forms on Drupal 7

For a while, getting a Mautic form to render on a Drupal 7 landing page was something of a headache (and to be honest, we couldn’t get it to work at all).

But, with a recent update to Mautic Drupal Module, it’s finally easy to place Mautic forms on your site.

I’ll show you the step-by-step process to configuring your Drupal 7 site for Mautic forms—I promise it won’t take long.

Step 1: Select a Text Format

From your Admin panel, navigate to:

5 Simple Tips for Better Real Estate Lead Generation

Growing your real estate business is only possible if you find a way to get your audience's attention. But a home buying (and selling) journey that is increasingly independent has made that process more difficult than ever before.

Other real estate agents like you are constantly pitching their services, hoping to insert themselves into the home buying process as early as possible. How do you stand out? Effective lead generation could be the key.

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