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Increase Your Marketing Automation Conversions with Data

Marketing automation can be a great asset to small businesses. Rather than having to manually touch and build every single marketing tactic, you can sit back, relax, and enjoy the results come in.

That hypothetical, of course, is not always realistic. Far too often, marketers automate for the sake of convenience. Instead, they end up with campaigns that spit out irrelevant and even dissonant emails, social media posts, and other content.

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8 Biotech Social Media Tips to Eliminate Marketing Waste

You read it everywhere: to be successful in promoting your digital brand, a presence on social media is vital. But does biotech social media work for the industry? And, just as crucially, are you just wasting your time trying to take advantage of a tactic that simply doesn't make much sense for your industry?

The answer to that question depends entirely on your approach.

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6 Easy Wins to Improve Your Law Firm Lead Generation

Law firm marketing and lead generation is notoriously difficult. Thanks to the high level of competition, law-related keywords rank among the most expensive on Google, with the word attorney costing more than $47 for a single click. And that's before we even get into the significant time required to build a marketing strategy that sets you apart from competitors who, in the eyes of your audience, are just like you.

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10 Law Firm Content Marketing Ideas You Need to Try

As you start on your journey of content marketing for your law firm, you know you need high-quality content that will be useful and interesting to your potential clients.

Unfortunately, coming up with content ideas off the top of your head can be a challenge--especially if you're in a crunch to get started or are trying to come up with a content calendar for the year.

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7 Ways to Measure Your Real Estate Marketing Strategies

Make no bones about it, if you are a lone real estate agent, you need a marketing strategy in order to generate inbound leads and turn those leads into customers. But have you looked at how you measure up lately?

Through data insights you can determine exactly how well your real estate marketing strategy is performing. This gives you the flexibility to change course on the ones that are not working well and throw additional energy behind those that are, or at the very least maintain them.

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7 Inbound Marketing Influencers to Shape Your Business Success

Getting started in inbound marketing can be difficult. The concept is both complex and takes time to implement, while results are not always instantaneous. How do you navigate a marketing philosophy you don't yet know much about?

The answer is to learn from those who came before you. The concept may only be 11 years old, but inbound marketing has given rise to experts and influencers who are willing and happy to share their insights and help other businesses embrace the philosophy.

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How Your Business Can Stop Struggling to Grow

You want your small business to grow. In fact, you are doing everything imaginable—working long hours, brainstorming marketing strategies, and learning how to build a PPC campaign. Yet, you continue to feel like you’re spinning your wheels.

The digital marketing strategies you’ve invested time and money into aren’t working. Or, perhaps you have no clue where to look to see if they are.

This is a problem many single owners and small- to medium-sized enterprises face as they grow their business.

You are not alone.

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9 Crucial KPIs Every Real Estate Marketer Should Track

We've all heard it before:

My post reached 10,000 Facebook users!

This billboard is seen by 50,000 commuters every day!

Our Google ad is #1 in the search results!

What do all of these statements have in common? They say little about how successful your marketing efforts actually are.

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10 Biotech Blog Ideas to Boost Your Content Marketing

What does your product actually do?

Any startup in the biotech and life sciences space will be familiar with this question. Let's be honest: the biggest challenge in growing your business in this industry tends to be educational.

If you cannot convince investors and potential customers about both your uniqueness and your worth, you may as well pack it up.

Fortunately, marketing challenges are far from marketing impossibilities. Educating your audiences about the exact nature and benefits of your product is absolutely possible--you just have to know how.

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How to Brand Your Real Estate Business on Social Media

As a new real estate agent, a strong social media presence is critical to effectively branding yourself and your business. If you think it’s not worth it, we ask you reconsider.

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