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Marketing Automation Information Architecture: Properties, Segments, Categories

Configuring your marketing automation suite with the right architecture is a matter of organizing your metadata in the right way to maximize insights, stratify segments, and build towards the pinnacle: personalized communications and engagement management.

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Inaugural MautiCon 2020: Facet is Gold Sponsor and High Availability Mautic Expert

Facet is proud to sponsor MautiCon 2020 in the inaugural meeting of Mautic professionals and users. 

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Facet's Drupal 7 Best Practices Checklist

Drupal 7 best practices to speed up your development workflow, reduce risk, and optimize your total cost of ownership for maintaining Drupal. 

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Smart Cities

In this decade, technology forward, smart cities evolved to come close to the futures we were presented in Science Fiction. With advancements in technology and the availability of data and tools to city leadership and management teams, we are living in an era of technology leveraged to better constituents’ lives by empowering public services to better predict and respond. 

Cities with governments that leverage this technology are often referred to as “Smart Cities”, but there isn’t a formal definition in order to qualify. Cities that do get categorized as a “Smart City” are typically an urban area that utilizes data collection and analysis, Information of Things (IoT), and information and communications technologies to better the lives of, and deliver services to, their population.


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Automating Meetup Event Management and Promotion with Integromat, GSheets, and PhantomBuster

In our highly digitized industry, we often hunger for offline interactions with other people. Here in Los Angeles, there is no shortage of events and entertainment, but the work behind the scenes to grow and scale a community is no small feat. At Facet Interactive, we’ve employed the use of various technologies and tools to automate the process of hosting and managing meetups.

Every two weeks, we host the South Bay Tech Happy Hour. To keep our audience up to date and engaged, we...