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Inbound Marketing for Real Estate: What You Need to Know

For many realtors, marketing is a nuisance. Reaching potential homebuyers is both expensive and vague; in fact, it's almost impossible to find a traditional marketing tactic that reaches only the audience you want to communicate with.

Billboards, TV ads, and other traditional marketing options can get your face known in the local community. But above all, they take significant budgets to run, only to interrupt the lives of their viewers, 95% of whom probably don't want to buy or sell their home anytime soon.

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10 Marketing Automation Tips for Your Law Firm

Every business needs marketing, but no one has time for it.

You need to promote your law firm in order to expand your reach and gain new clients. But at the same time, full case loads and administrative needs make prioritizing those promotions on a daily basis a struggle.

Of course, the worst thing you could do in that case is to forego marketing altogether. So instead, why not automate your practices?

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5 Best Email Drip Campaigns for Law Firm Marketing

If you're new to the concept of inbound and lead-based marketing, it's tempting to consider lead generation as the central goal of your efforts. But what happens once those leads enter your database?

Ignoring existing leads can be devastating. Only a fraction of the contacts in your database are actually ready to become your clients, while the majority probably signed up for some interesting content.

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Top 10 Content Marketing Strategies for Biotech

Competing against the industry Goliaths that dominate the health and biotech industries can seem like an impossible task for a company in its infancy.

Fortunately, small businesses and startups can build a competitive edge by combining innovation with an organized content marketing campaign. Small business owners simply need to be aware of the key challenges they face and combat those challenges through a strategic content marketing campaign aimed at health and biotech customers.  

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Top 10 Content Marketing Tips for Your Law Firm

Let's be honest: advertising your legal practice can be difficult to afford. Law-related keywords consistently rank among the most expensive to bid on. Placing a Google ad for the word “attorney,” for example, will set you back almost $50 for every single click to your website.

Fortunately, a number of opportunities exist that allow you to spread the word and increase your credibility without blowing through your budget. Among them, content marketing may be the most effective in helping you gain new clients.