Submitted by kevin on Wed, 01/11/2017 - 08:40
For many realtors, marketing is a nuisance. Reaching potential homebuyers is both expensive and vague; in fact, it's almost impossible to find a traditional marketing tactic that reaches only the audience you want to communicate with.
Billboards, TV ads, and other traditional marketing options can get your face known in the local community. But above all, they take significant budgets to run, only to interrupt the lives of their viewers, 95% of whom probably don't want to buy or sell their home anytime soon.