Submitted by jordan on Wed, 11/29/2017 - 08:00
Buyer Persona cards are dead—long live Persona Story Maps!
It’s time you level up with Persona Story Maps and bring your consumers to life in a more personal way. These 2-D live documents allow you to surface and document consumers emotional and physical journey as they pass through your sales funnel.
With their mental condition and physical touch points before you, you and your team can then strategize every step of their journey how your content and digital channels will be used to attract, retain, and guide them through your funnel at a quicker rate.