Pay-Per-Click Rapid Market Validation: If You Build It, Will They Come?

Your consumer has a problem, and you believe you have the perfect product solution. However, before you throw resources into a prototype, you want to know whether there is a stable market for it.

You don’t have funds to go the traditional market validation route, which could take 60 days or more to have a consulting firm validate your product idea. If there is no market, you’ve just wasted thousands of dollars. Your dreams of being a successful solopreneur could be over.

The road to startup is grueling.

What has brought many young companies to their knees has been not finding enough customers who want to buy their solution and not locking down the right talent who can help them deliver that solution to their customers.

Attracting and retaining customers, as well as putting A-players on your payroll, requires time, money and other resources your business is limited on.

But there is a way to get both customers and talent without incurring all the risk. It’s called revenue share.

The standards for a robust digital experience have accelerated in recent years. Today’s digital consumers demand more from a brand’s website. They need an aesthetic appeal, but more importantly, they want to easily and quickly navigate a business’s website, along the way discovering the information or value they need to make purchasing decisions.  

Frustrated with scope creep, mutating specifications, and hidden dependencies on projects with poor foundations, we standardized our Agile Requirements Engineering process to maximize ROI for our clients and focus on building a shared understanding and vision for a product’s roadmap.

We call this process Value-Driven Development, as it focuses on delivering business value and not just functionality.