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How to Treat Operations Like a Product: Agile Process Design

Building and scaling a team is hard. As a leader of your company torn between sales, delivery, internal product development, and administrative operations—where does the time go to work on improving operations?

Sometimes it can feel like you’re just inching forward, unable to deploy your process updates until a few more business cycles have already passed. It’s frustrating.

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Social Media Advertising: Which is the Most Important Metric?

You’re a small business owner who sees the value in having a social media presence. Posting and engaging with your audience across multiple social media platforms worked for a while. It has helped boost brand awareness, and you’ve seen an increase in business from the leads who’ve been driven to your website.

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How to Win the PPC War Using Competitor Market Research

If you’ve been doing pay-per-click (PPC) advertising for a while, you know better than anyone the overall costs to run and sustain an effective campaign are steadily rising, and you are losing market share to competitors.

Pay-per-click is getting more competitive, and that’s a fact you cannot change. But what you can adjust is how you use your competition to position yourself in the PPC space.

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How the Rise of Voice Search Will Impact Paid Search Advertising

There are close to 420 million voice searches conducted every day, and that figure is expected to more than double by 2020.  

The rise in voice searches will change how you package your paid search advertising campaigns. To discount voice search now would mean missing out on volumes of traffic. And we’ll tell you why.

What Is Voice Search and What Does the Future Hold?  

“Ok Google, where can I purchase an affordable home near Pasadena?” “Where are the best K-8 schools located in Orange County?” “Where’s the best place to get brunch in Downtown Los Angeles?”

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How to Avoid Paid Search Cannibalization

Your field is competitive and the market is saturated. Getting organic traffic to your site has been difficult, so you turn to paid search advertising to pull in more traffic. You’ve seen your competitors make successful plays with this marketing strategy, and as a result, they’ve driven up the amount of traffic to their website and have boosted their conversion rates, leading them to a greater ROI.

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How to Refine Your Email Drip Strategy with a Data-Driven Approach

Email might just be the single most effective marketing tactic available. So why aren't yours working? How can you ensure that your messages are not simply lost among 200 emails your audience receives in their inbox every single day?

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What Are the 3 Most Important Small Business KPIs?

Sometimes, even data-driven digital marketing can be difficult. You do your best to measure as much as you can about each of your ads, only to get bogged down in a data jungle.

Consider two hypothetical ads you recently ran on social media:

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The Scientific Method of Split Testing for CRO

When you look at your website, you are content. You have a powerful mission statement, a gleaming portfolio, well-packaged descriptions of your services or products, images with impact, and multiple touch points to either make a direct purchase or connect with sales reps.

So why aren’t you meeting your conversion goals?

It could be your site isn’t as as accommodating to the user experience as you think. There may be barriers to conversion; they are obvious to the user, but not to you.  

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How to Find and Measure Business KPIs

You might have noticed an emphasis on measurable outcomes in this space and across digital marketing. That's because without a data-driven approach, you cannot reliably build a marketing strategy designed to build your business.

At the same time, an emphasis on metrics and data can be stressful as much as it is beneficial. How do you even know where to look to find the data you need to make better marketing decisions and help your business save resources?

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How to Unlock the Buyer Journey with Data

You’re a single owner of a small- to medium-sized enterprise who has probably been pulling in leads and qualifying them through a single channel. But the market is shifting. You find yourself struggling to keep up with your competitors and, even more, today’s digital consumer who is complex and more discerning.

The single channel you once relied on is now drying up. It’s generating fewer prospects and worse, fewer leads.

You know the internet has saturated your market, and customers are having trouble listening to your message with all the static noise.

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