Your field is competitive and the market is saturated. Getting organic traffic to your site has been difficult, so you turn to paid search advertising to pull in more traffic. You’ve seen your competitors make successful plays with this marketing strategy, and as a result, they’ve driven up the amount of traffic to their website and have boosted their conversion rates, leading them to a greater ROI.

Email might just be the single most effective marketing tactic available. So why aren't yours working? How can you ensure that your messages are not simply lost among 200 emails your audience receives in their inbox every single day?

Sometimes, even data-driven digital marketing can be difficult. You do your best to measure as much as you can about each of your ads, only to get bogged down in a data jungle.

Consider two hypothetical ads you recently ran on social media:

When you look at your website, you are content. You have a powerful mission statement, a gleaming portfolio, well-packaged descriptions of your services or products, images with impact, and multiple touch points to either make a direct purchase or connect with sales reps.

So why aren’t you meeting your conversion goals?

It could be your site isn’t as as accommodating to the user experience as you think. There may be barriers to conversion; they are obvious to the user, but not to you.  

You might have noticed an emphasis on measurable outcomes in this space and across digital marketing. That's because without a data-driven approach, you cannot reliably build a marketing strategy designed to build your business.

At the same time, an emphasis on metrics and data can be stressful as much as it is beneficial. How do you even know where to look to find the data you need to make better marketing decisions and help your business save resources?