You read it everywhere: to be successful in promoting your digital brand, a presence on social media is vital. But does biotech social media work for the industry? And, just as crucially, are you just wasting your time trying to take advantage of a tactic that simply doesn't make much sense for your industry?

The answer to that question depends entirely on your approach.

Law firm marketing and lead generation is notoriously difficult. Thanks to the high level of competition, law-related keywords rank among the most expensive on Google, with the word attorney costing more than $47 for a single click. And that's before we even get into the significant time required to build a marketing strategy that sets you apart from competitors who, in the eyes of your audience, are just like you.

As you start on your journey of content marketing for your law firm, you know you need high-quality content that will be useful and interesting to your potential clients.

Unfortunately, coming up with content ideas off the top of your head can be a challenge--especially if you're in a crunch to get started or are trying to come up with a content calendar for the year.

Make no bones about it, if you are a lone real estate agent, you need a marketing strategy in order to generate inbound leads and turn those leads into customers. But have you looked at how you measure up lately?

Through data insights you can determine exactly how well your real estate marketing strategy is performing. This gives you the flexibility to change course on the ones that are not working well and throw additional energy behind those that are, or at the very least maintain them.

Getting started in inbound marketing can be difficult. The concept is both complex and takes time to implement, while results are not always instantaneous. How do you navigate a marketing philosophy you don't yet know much about?

The answer is to learn from those who came before you. The concept may only be 11 years old, but inbound marketing has given rise to experts and influencers who are willing and happy to share their insights and help other businesses embrace the philosophy.