Submitted by kevin on Wed, 05/17/2017 - 08:55
You might have noticed an emphasis on measurable outcomes in this space and across digital marketing. That's because without a data-driven approach, you cannot reliably build a marketing strategy designed to build your business.
At the same time, an emphasis on metrics and data can be stressful as much as it is beneficial. How do you even know where to look to find the data you need to make better marketing decisions and help your business save resources?