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6 Easy Wins to Improve Your Law Firm Lead Generation

Law firm marketing and lead generation is notoriously difficult. Thanks to the high level of competition, law-related keywords rank among the most expensive on Google, with the word attorney costing more than $47 for a single click. And that's before we even get into the significant time required to build a marketing strategy that sets you apart from competitors who, in the eyes of your audience, are just like you.

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10 Law Firm Content Marketing Ideas You Need to Try

As you start on your journey of content marketing for your law firm, you know you need high-quality content that will be useful and interesting to your potential clients.

Unfortunately, coming up with content ideas off the top of your head can be a challenge--especially if you're in a crunch to get started or are trying to come up with a content calendar for the year.

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7 Ways to Measure Your Real Estate Marketing Strategies

Make no bones about it, if you are a lone real estate agent, you need a marketing strategy in order to generate inbound leads and turn those leads into customers. But have you looked at how you measure up lately?

Through data insights you can determine exactly how well your real estate marketing strategy is performing. This gives you the flexibility to change course on the ones that are not working well and throw additional energy behind those that are, or at the very least maintain them.

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7 Inbound Marketing Influencers to Shape Your Business Success

Getting started in inbound marketing can be difficult. The concept is both complex and takes time to implement, while results are not always instantaneous. How do you navigate a marketing philosophy you don't yet know much about?

The answer is to learn from those who came before you. The concept may only be 11 years old, but inbound marketing has given rise to experts and influencers who are willing and happy to share their insights and help other businesses embrace the philosophy.

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How Your Business Can Stop Struggling to Grow

You want your small business to grow. In fact, you are doing everything imaginable—working long hours, brainstorming marketing strategies, and learning how to build a PPC campaign. Yet, you continue to feel like you’re spinning your wheels.

The digital marketing strategies you’ve invested time and money into aren’t working. Or, perhaps you have no clue where to look to see if they are.

This is a problem many single owners and small- to medium-sized enterprises face as they grow their business.

You are not alone.

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