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5 Ways Your Law Firm Can Benefit from Social Media

Open a phone book, and you'll find a long list of lawyers, even in small communities. If you practice a general field of law, your list of competitors is worryingly long. But if your expertise lies in a niche like immigration law, you probably have problems finding the right clients. What do you do?

Standing out from the crowd of competition is crucial in any industry, but law firms tend to feel the brunt of failure to accomplish that feat. If you cannot distinguish yourself from other firms, you'll have a tough time finding new clients.

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Inbound Marketing for Law Firms: What You Need to Know

By building your inbound marketing efforts, you can substantially increase the number of new clients in your area who are coming your way. 

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6 Steps to Grow Your Real Estate Business with Social Media

You hear it from every corner of the internet: to successfully market your real estate business, you need to have a social media presence. And that's sensible advice.

After all, it's where your clients spend their time! But despite spending hours of time to market your business on social media, nobody seems to actually like or interact with your post.

You're not the only realtor with that problem.

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10 Smart Real Estate Blog Ideas You Should Consider

If you want to rely on content marketing, you better get it right. Every day, countless businesses publish blog posts, ebooks, and whitepapers that receive few or no views. They spend hours of time coming up with content, providing minimal returns to an audience that can't find it or simply isn't interested.

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10 Marketing Automation Tips for Real Estate

How do you reach home buyers and sellers that are choosing the internet as their most trusted resource over getting in touch with a realtor? How do you find just the right moment to offer a partnership with them?

Answering these questions can be difficult. In the real estate industry, audience behavior is rapidly changing. As points out, millennials now represent the largest share of home buyers at 32%, and they don't go through the process in the same way their predecessors did:

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Inbound Marketing for Real Estate: What You Need to Know

For many realtors, marketing is a nuisance. Reaching potential homebuyers is both expensive and vague; in fact, it's almost impossible to find a traditional marketing tactic that reaches only the audience you want to communicate with.

Billboards, TV ads, and other traditional marketing options can get your face known in the local community. But above all, they take significant budgets to run, only to interrupt the lives of their viewers, 95% of whom probably don't want to buy or sell their home anytime soon.

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10 Marketing Automation Tips for Your Law Firm

Every business needs marketing, but no one has time for it.

You need to promote your law firm in order to expand your reach and gain new clients. But at the same time, full case loads and administrative needs make prioritizing those promotions on a daily basis a struggle.

Of course, the worst thing you could do in that case is to forego marketing altogether. So instead, why not automate your practices?

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5 Best Email Drip Campaigns for Law Firm Marketing

If you're new to the concept of inbound and lead-based marketing, it's tempting to consider lead generation as the central goal of your efforts. But what happens once those leads enter your database?

Ignoring existing leads can be devastating. Only a fraction of the contacts in your database are actually ready to become your clients, while the majority probably signed up for some interesting content.

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Top 10 Content Marketing Strategies for Biotech

Competing against the industry Goliaths that dominate the health and biotech industries can seem like an impossible task for a company in its infancy.

Fortunately, small businesses and startups can build a competitive edge by combining innovation with an organized content marketing campaign. Small business owners simply need to be aware of the key challenges they face and combat those challenges through a strategic content marketing campaign aimed at health and biotech customers.  

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Top 10 Content Marketing Tips for Your Law Firm

Let's be honest: advertising your legal practice can be difficult to afford. Law-related keywords consistently rank among the most expensive to bid on. Placing a Google ad for the word “attorney,” for example, will set you back almost $50 for every single click to your website.

Fortunately, a number of opportunities exist that allow you to spread the word and increase your credibility without blowing through your budget. Among them, content marketing may be the most effective in helping you gain new clients.