By building your inbound marketing efforts, you can substantially increase the number of new clients in your area who are coming your way. 

You know what inbound marketing is and why it’s important. But, if you’re going to give inbound marketing a try, you need the right tools to get the job done.

Unfortunately, as a small business owner, some of the more popular inbound marketing tools are out of your price range — and perhaps you’re not sure which tools you really need to build an efficient and effective workflow.

Fear not — we’ve been there.

A new wave of marketing tactics has taken over how businesses reach customers and it has proven to increase ROI for companies across the board. Spend less on time sensitive, low conversion, and high production services like direct mail and cold-calling — instead, try inbound marketing.

RingCentral provides an amazing suite of telephony tools that allow companies like ourselves to scale as we expand our client base. It’s one of the many tools we use to ensure we get the job done.

However, when we were ready to enable single sign-on (SSO) for RingCentral, we ran into some snares. In an effort to save you from pulling out your hair, here are our 10 steps set up single sign-on with Google Apps: