2023 was a hard year for Facet. We felt the crunch of many of our current and prospective partners get squeezed by real economic factors — internal restructuring, and downsizing. We’ve seen projects that were eagerly awaited in 2022 get wiped off the map in 2023, and some departments completely removed (for the time being).

These economic realities are the harness which innovation must ride — and as strategic partners to digital endeavors, Facet ambled along, sometimes blind to the next challenge around the corner.

The landscape of event broadcasting has undergone a remarkable transformation, particularly in the last few years. The shift from live events to virtual, and now to hybrid formats, encapsulates a journey marked by necessity, innovation, and adaptation. This blog post delves into this evolution, exploring the challenges and opportunities that come with each format.

This article is going to serve as a catch-all explainer for how Facet prospects: our technology stack, and how we manage our outreach.

Time after time I encounter companies who are starting their journey with a cold lead engine, and they're swimming through the vast sea of sales and marketing SaaS tools that all promise growth—with no clear strategy as to how to qualify, quantify, and connect the technology stack.

Unfortunately, until you've managed the full pipeline from account research to email outreach—it's hard to tell what will work.

Mauticast 23 is published today and joining the show for the first time is Facet's CTO, Jordan Ryan.

Mautic K8s, Facet's recently published Mautic helm charts, is among the announcements we shared early with Ekke and the Mauticast audience. We discussed at length: