Competing against the industry Goliaths that dominate the health and biotech industries can seem like an impossible task for a company in its infancy.

Fortunately, small businesses and startups can build a competitive edge by combining innovation with an organized content marketing campaign. Small business owners simply need to be aware of the key challenges they face and combat those challenges through a strategic content marketing campaign aimed at health and biotech customers.  

Let's be honest: advertising your legal practice can be difficult to afford. Law-related keywords consistently rank among the most expensive to bid on. Placing a Google ad for the word “attorney,” for example, will set you back almost $50 for every single click to your website.

Fortunately, a number of opportunities exist that allow you to spread the word and increase your credibility without blowing through your budget. Among them, content marketing may be the most effective in helping you gain new clients.

Can you trust your marketing agency?

Consider this question seriously. Every client knows deep down, at the end of the day, your agency is out to make money by working for you.

That conundrum is at the core of many agency-client relationships. It also, as you can probably imagine, prevents both entities from fully trusting each other to achieve the maximum possible results.

It's not a given, though. Browse around, and you will find plenty of symbiotic relationships that can benefit ad agencies and small businesses alike.

Content is king. There's no way around it. The sooner businesses accept this and adjust to it, the more successful they will be.

Professional services firms, whether they specialize in accounting, law, or medicine, are beginning to feel the pain of competition. Due to the rise of the internet, consumers no longer have to visit brick and mortar locations to consult with a doctor, architect or consultant. Everything can be done online.

This means no firm has control over a geographic location or a particular demographic.

Real estate agents know a strong online presence is important for bringing in new clients and helping clients find the perfect home. However, it’s not enough anymore to simply have a website — you now need a website backed by a rockstar content marketing strategy.

Content marketing is the key to growth for any small business, and it comes with it’s own set of best practices for real estate marketers.