In many ways, the real estate agency comes down to survival of the fittest. If, as a small agency or individual real estate broker, you cannot compete against the big dogs, you may as well pack up. You need to be heard, breaking through the clutter to offer your services to home buyers and sellers when they most need them.

That means focusing your budget and attention on marketing your expertise. But what do you do if already established, larger firms with bigger marketing budget are doing the same?

The answer is simple: do it better.

Content marketing works. But if you keep throwing money at the concept without seeing results, that general truth probably means little to your business.

Especially when marketing a small business, resources tend to be limited. Can you really afford spending your marketing budget on a long campaign with no idea on whether it will actually succeed and with no opportunities for adjustment in the process?

Probably not.

The buyer's journey in real estate is changing. Rather than waiting for the right agent to come along and help in the search for a new home, potential home owners are doing their own research and wait to find agents until they feel they need the help.

In that research phase, buyers will register on websites and sign up as leads to receive information helpful to their search. However, if you're not among the resources for which they sign up, you may have lost your chance to become their real estate agent long before they ever get close to the sale.

Content marketing is easy. Successful content marketing, on the other hand, can be tough. Anyone can regularly publish posts on social media and their website. But if that content isn’t actually relevant or attractive to your audience, is it really worth your effort?

Search engine optimization is becoming increasingly critical for all kinds of businesses, and your law firm is no exception. If you want prospective clients to find you, you need to be as high in the search engine rankings as possible.

These 10 SEO tips for law firms will help you navigate the complicated path to raising your search engine ranking and increasing potential clients' awareness of the services your law firm can provide.