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How AI is Enabling IT to Build Revenue-Boosting Prototypes Faster

Submitted by peter on Sun, 11/23/2025 - 08:00

Traditionally, IT has been viewed primarily as a cost center, focused on risk mitigation and operational efficiency. But AI is changing that dynamic—allowing IT teams to quickly develop proof-of-concept tools that directly support revenue-generating teams in sales, marketing, and customer success.

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How to Win with GEO — 5 Tactical Plays for Generative Website Optimization

Submitted by jordan on Mon, 11/17/2025 - 16:00

The future of discoverability isn’t about keywords—it’s about citations. With the rise of AI-powered experiences like ChatGPT, Grok, Perplexity, and Google’s SGE, websites that want to be seen must evolve how they’re structured and surfaced.

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Prompting in the GPT‑5 Era: From Single Prompts to Agentic Systems

Submitted by jordan on Wed, 11/12/2025 - 16:00

Facet’s take for SMEs and enterprise leaders who want repeatable results, not one‑off clever prompts.

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How to Hold Managed Service Providers (MSPs) Accountable

Submitted by peter on Wed, 11/12/2025 - 16:00

Accountability fosters trust: In any MSP relationship, accountability ensures that both parties meet their obligations, fostering a productive and long-term partnership.

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Understanding Microsoft 365: Business Premium vs. E3 vs. E5

Submitted by peter on Mon, 11/10/2025 - 16:00

[NEW]

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GPT-5, One Week In: What Broke, What Changed, and How to Keep Shipping

Submitted by peter on Sun, 11/09/2025 - 16:00

Facet’s practical guide for CIOs, IT Directors, and builders who can’t afford downtime when models move under their feet.

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How Our Custom GPT Accelerated Our Content Flywheel

Submitted by jordan on Tue, 07/30/2024 - 17:00

The evolving landscape of crafting and publishing engaging and valuable content has only intensified over the past decade. Just when a stellar piece gains traction, a shift in perspectives, market conditions, or global events can change everything. For a company like ours, where competence is paramount, the level of mastery required to support our clients effectively is a methodical achievement, not the product of sudden innovation.

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Changes to Search and SEO Due to Generative AI: A Strategic Perspective

Submitted by jordan on Wed, 07/03/2024 - 17:00

The integration of Generative AI (GenAI) into search engines and content creation tools is not just an emerging trend but a seismic shift that is reshaping how businesses approach SEO and online visibility. This transformation requires companies to rethink their strategies to stay competitive in an AI-driven landscape.

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Mautic Best Practices Checklist For A Successful Campaign Management

Submitted by jordan on Fri, 11/19/2021 - 08:22

This article provides a checklist to confirm current Mautic configuration against our best practices. Check it out to clear your doubts about Mautic configuration in a hassle-free way. 

 

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The Secret Sauce: Facet's B2B Sales Prospecting Stack

Submitted by jordan on Thu, 11/11/2021 - 14:18

This article is going to serve as a catch-all explainer for how Facet prospects: our technology stack, and how we manage our outreach.

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