Submitted by jordan on Tue, 03/02/2021 - 11:00
2 years ago we had a great content engine running. Publishing regularly on our site—our content generated consistent leads… however the leads were low quality, and not the right fit for us as a small consultancy.
Quite a few of our blog articles were “me too” articles centered around marketing. They were listicles, idea pieces—all meant to be approachable and easy to understand for business owners.