Blog

kevin's picture

10 Law Firm Content Marketing Ideas You Need to Try

As you start on your journey of content marketing for your law firm, you know you need high-quality content that will be useful and interesting to your potential clients.

Unfortunately, coming up with content ideas off the top of your head can be a challenge--especially if you're in a crunch to get started or are trying to come up with a content calendar for the year.

leiloni's picture

7 Ways to Measure Your Real Estate Marketing Strategies

Make no bones about it, if you are a lone real estate agent, you need a marketing strategy in order to generate inbound leads and turn those leads into customers. But have you looked at how you measure up lately?

Through data insights you can determine exactly how well your real estate marketing strategy is performing. This gives you the flexibility to change course on the ones that are not working well and throw additional energy behind those that are, or at the very least maintain them.

kevin's picture

7 Inbound Marketing Influencers to Shape Your Business Success

Getting started in inbound marketing can be difficult. The concept is both complex and takes time to implement, while results are not always instantaneous. How do you navigate a marketing philosophy you don't yet know much about?

The answer is to learn from those who came before you. The concept may only be 11 years old, but inbound marketing has given rise to experts and influencers who are willing and happy to share their insights and help other businesses embrace the philosophy.

peter's picture

How Your Business Can Stop Struggling to Grow

You want your small business to grow. In fact, you are doing everything imaginable—working long hours, brainstorming marketing strategies, and learning how to build a PPC campaign. Yet, you continue to feel like you’re spinning your wheels.

The digital marketing strategies you’ve invested time and money into aren’t working. Or, perhaps you have no clue where to look to see if they are.

This is a problem many single owners and small- to medium-sized enterprises face as they grow their business.

You are not alone.

kevin's picture

9 Crucial KPIs Every Real Estate Marketer Should Track

We've all heard it before:

My post reached 10,000 Facebook users!

This billboard is seen by 50,000 commuters every day!

Our Google ad is #1 in the search results!

What do all of these statements have in common? They say little about how successful your marketing efforts actually are.

kevin's picture

10 Biotech Blog Ideas to Boost Your Content Marketing

What does your product actually do?

Any startup in the biotech and life sciences space will be familiar with this question. Let's be honest: the biggest challenge in growing your business in this industry tends to be educational.

If you cannot convince investors and potential customers about both your uniqueness and your worth, you may as well pack it up.

Fortunately, marketing challenges are far from marketing impossibilities. Educating your audiences about the exact nature and benefits of your product is absolutely possible--you just have to know how.

leiloni's picture

How to Brand Your Real Estate Business on Social Media

As a new real estate agent, a strong social media presence is critical to effectively branding yourself and your business. If you think it’s not worth it, we ask you reconsider.

kevin's picture

How to Focus Your Real Estate Marketing with Data Insights

In many ways, the real estate agency comes down to survival of the fittest. If, as a small agency or individual real estate broker, you cannot compete against the big dogs, you may as well pack up. You need to be heard, breaking through the clutter to offer your services to home buyers and sellers when they most need them.

That means focusing your budget and attention on marketing your expertise. But what do you do if already established, larger firms with bigger marketing budget are doing the same?

The answer is simple: do it better.

jordan's picture

The Ultimate Mautic Setup Guide

As an open-source project, Mautic offers a fresh option for small businesses (and large enterprises) looking to get into marketing automation.

We’ve written at length about how open-source makes marketing automation better. The solution is flexible, affordable and backed by a passionate community that strives to make Mautic the best marketing automation solution out there.

kevin's picture

Can Agile Content Marketing Help Your Team Waste Less Time?

Content marketing works. But if you keep throwing money at the concept without seeing results, that general truth probably means little to your business.

Especially when marketing a small business, resources tend to be limited. Can you really afford spending your marketing budget on a long campaign with no idea on whether it will actually succeed and with no opportunities for adjustment in the process?

Probably not.

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