Blog

kevin's picture

Can Agile Content Marketing Help Your Team Waste Less Time?

Content marketing works. But if you keep throwing money at the concept without seeing results, that general truth probably means little to your business.

Especially when marketing a small business, resources tend to be limited. Can you really afford spending your marketing budget on a long campaign with no idea on whether it will actually succeed and with no opportunities for adjustment in the process?

Probably not.

leiloni's picture

Open Source: A Way of Life for Small Business

When you opened your small business, chances are you didn’t do it with profit solely in mind. Sure, making an earning was your end goal, but it wasn’t what fueled you to take a leap into small business, especially given the risk—according to the Small Business Administration, about one-third of businesses fail within the first two years. You envisioned a product or service that would not only change the lives of your clients and meet a certain demand, but it would satisfy your passion and life’s purpose.

kevin's picture

How to Improve Your Real Estate Landing Page Conversions

The buyer's journey in real estate is changing. Rather than waiting for the right agent to come along and help in the search for a new home, potential home owners are doing their own research and wait to find agents until they feel they need the help.

In that research phase, buyers will register on websites and sign up as leads to receive information helpful to their search. However, if you're not among the resources for which they sign up, you may have lost your chance to become their real estate agent long before they ever get close to the sale.

kevin's picture

10 Accounting Blog Ideas to Improve Your Marketing

Content marketing is easy. Successful content marketing, on the other hand, can be tough. Anyone can regularly publish posts on social media and their website. But if that content isn’t actually relevant or attractive to your audience, is it really worth your effort?

kevin's picture

10 SEO Tips for Law Firms to Attract More Clients

Search engine optimization is becoming increasingly critical for all kinds of businesses, and your law firm is no exception. If you want prospective clients to find you, you need to be as high in the search engine rankings as possible.

These 10 SEO tips for law firms will help you navigate the complicated path to raising your search engine ranking and increasing potential clients' awareness of the services your law firm can provide.

kevin's picture

10 SEO Tips for Real Estate Business Growth

When you work in real estate, it's absolutely critical that clients are able to find you online. Many people who are interested in buying homes or commercial properties will do the first part of their browsing online long before they connect with a real estate agent in person, and you want to be sure your name is the one that stands out from the crowd.

By following these ten SEO tips for real estate professionals, you can watch your business grow and thrive as you attract more online attention than ever before.

jordan's picture

Centralizing Our Marketing Intelligence with Singer.io

Singer—a simple, composable Open Source ETL (a Python script framework for Extracting, Transforming, and Loading data)—publicly launched today, and we are excited to announce our first contribution! Over the past year, Facet has been refining skills around data warehousing and marketing intelligence.

kevin's picture

10 Smart Law Firm Blog Ideas You Should Try

Credibility is the key to legal marketing success. If you cannot get your audience to believe in you as a trusted expert in your field of law, they won't ever become clients. But, other than unconvincingly proclaiming your own greatness, how can you subtly tell potential clients working with you will benefit them?

kevin's picture

10 SEO Tips for Healthcare and Biotech Business Growth

As a biotech startup, your marketing inevitably rubs against a significant problem: exposure. Explaining what exactly you do can be difficult, especially if you're positioning yourself in a niche that has not yet become an established product category.

kevin's picture

Inbound Marketing for Biotech: What You Need to Know

As a startup within the biotech industry, what are your priorities? If you're like most organizations in a similar situation, you're probably looking to grow by attracting both investors and potential customers (business or consumers).

The problem: what you do is not necessarily easy to explain. To someone not familiar with the field, understanding a life science company requires effort. Your marketing strategy faces the yeoman's challenge of not just promoting your brand, but having to explain what that brand is in the first place.

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