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How to Quickly Validate a Market with Pay-Per-Click Advertising

Pay-Per-Click Rapid Market Validation: If You Build It, Will They Come?

Your consumer has a problem, and you believe you have the perfect product solution. However, before you throw resources into a prototype, you want to know whether there is a stable market for it.

You don’t have funds to go the traditional market validation route, which could take 60 days or more to have a consulting firm validate your product idea. If there is no market, you’ve just wasted thousands of dollars. Your dreams of being a successful solopreneur could be over.

What is a Requirements Engineer?

You may have heard this story before: A business stakeholder has a new project for the website or software application. The business stakeholder writes up a brief, detailing their experiences for the project and promptly delivers these to the developer.

The developer reads through the brief and immediately starts work, not bothering to ask questions about the assumptions they are making nor the assumptions implied by the brief.

5 Reasons Why Startups Should Partner with Agencies on Revenue Share

The road to startup is grueling.

What has brought many young companies to their knees has been not finding enough customers who want to buy their solution and not locking down the right talent who can help them deliver that solution to their customers.

Attracting and retaining customers, as well as putting A-players on your payroll, requires time, money and other resources your business is limited on.

But there is a way to get both customers and talent without incurring all the risk. It’s called revenue share.

Marketing Automation Helps a Small Staff Do Big-Time Work

As a small team, it might seem like you are stuck in an endless loop of tasks—there just aren’t enough people to distribute the workload, and you find yourself wearing multiple hats. Often this switching cost bleeds your team’s total capacity.

Take for instance lead nurturing. You can spend months, even a year or more, crafting and sending personalized pieces of information to each consumer based on their needs, interests, and buying phase—all in the hopes of closing the deal.

What is a Solutions Architect?

The standards for a robust digital experience have accelerated in recent years. Today’s digital consumers demand more from a brand’s website. They need an aesthetic appeal, but more importantly, they want to easily and quickly navigate a business’s website, along the way discovering the information or value they need to make purchasing decisions.  

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