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18 Common Drupal Misconfigs that Cost eCommerce Revenue

It’s rare to find Drupal sites that are optimized to be revenue-driving machines for their marketing departments and companies. Often one of the Drupal or Digital Foundations is overlooked, misconfigured, or out of sync with overall digital strategy. It takes a careful eye to review and visualize the entire customer journey, ensuring a consistent, high quality experience for customers, search engines, and the teams responsible for keeping the content and marketing machines running.

A holistic review of the full-stack digital experience is required to ensure a successful and cohesive experience those same customers, search engines, and employees.

To keep your sales engine humming we’ve built a checklist to ensure your website is ready to maximize your return on investment from campaigns quarter over quarter.

7 Strategies to Maximize Your Drupal Investment

Optimizing the various revenue and expense generating paths is critical to marrying the value between your developer output, editorial output, Drupal application performance, stability, and end-user experience. We have built an action item list for you to get the most out of your Drupal investment.

How to Quickly Validate a Market with Pay-Per-Click Advertising

Pay-Per-Click Rapid Market Validation: If You Build It, Will They Come?

Your consumer has a problem, and you believe you have the perfect product solution. However, before you throw resources into a prototype, you want to know whether there is a stable market for it.

You don’t have funds to go the traditional market validation route, which could take 60 days or more to have a consulting firm validate your product idea. If there is no market, you’ve just wasted thousands of dollars. Your dreams of being a successful solopreneur could be over.

What is a Requirements Engineer?

You may have heard this story before: A business stakeholder has a new project for the website or software application. The business stakeholder writes up a brief, detailing their experiences for the project and promptly delivers these to the developer.

The developer reads through the brief and immediately starts work, not bothering to ask questions about the assumptions they are making nor the assumptions implied by the brief.

5 Reasons Why Startups Should Partner with Agencies on Revenue Share

The road to startup is grueling.

What has brought many young companies to their knees has been not finding enough customers who want to buy their solution and not locking down the right talent who can help them deliver that solution to their customers.

Attracting and retaining customers, as well as putting A-players on your payroll, requires time, money and other resources your business is limited on.

But there is a way to get both customers and talent without incurring all the risk. It’s called revenue share.

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