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Mautic Best Practices Checklist For A Successful Campaign Management

This article provides a checklist to confirm current Mautic configuration against our best practices. Check it out to clear your doubts about Mautic configuration in a hassle-free way. 


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Marketing Automation Information Architecture: Properties, Segments, Categories

Configuring your marketing automation suite with the right architecture is a matter of organizing your metadata in the right way to maximize insights, stratify segments, and build towards the pinnacle: personalized communications and engagement management.

Architecting your marketing automation suite is not a one-size-fits-all venture. You often need to tailor the following steps to your organization's internal nomenclature and conventions. While many B2B sales teams are structured similarly, deal flow is often unique to industries. I encourage you to take the following blue print and modify some of these lists to your heart's content in a spreadsheet until you have clear—but concise—buckets.

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The Secret Sauce: Facet's B2B Sales Prospecting Stack

This article is going to serve as a catch-all explainer for how Facet prospects: our technology stack, and how we manage our outreach.

Time after time I encounter companies who are starting their journey with a cold lead engine, and they're swimming through the vast sea of sales and marketing SaaS tools that all promise growth—with no clear strategy as to how to qualify, quantify, and connect the technology stack.

Unfortunately, until you've managed the full pipeline from account research to email outreach—it's hard to tell what will work.

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On the Revival of Our Blog: Why We Gave Up on Thought Leadership

2 years ago we had a great content engine running. Publishing regularly on our site—our content generated consistent leads… however the leads were low quality, and not the right fit for us as a small consultancy.

Quite a few of our blog articles were “me too” articles centered around marketing. They were listicles, idea pieces—all meant to be approachable and easy to understand for business owners. 

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MautiCon 2021: Facet Announces Gold Sponsorship

For the second annual Mautic Conference (AKA MautiCon), Facet continues its support with a Gold Sponsorship for the second year in a row.

As we continue our work with Mautic Kubernetes, it's paramount we continue to invest in the community — both in terms of donation and participation in key discussions.