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kevin's picture

5 Actionable SEO Tips for Professional Services Firms

How many competitors does your firm have? It's likely a high number, and that number is probably only growing.

That is the nature of things for today’s small businesses: consumers have more options than ever before. While this is great for the customer, it’s not so great for the businesses who strive to stand out.

Maybe you have the best medical practice in the area. Maybe your law firm provides the best service. Maybe your bookkeepers have the fastest turnaround time. How would anyone know?

peter's picture

How to Visualize Your Content Strategy with Story Mapping

Whether you’re new to content marketing or have been in the game for a while, as a marketer, chances are you face the same problem we all do: trying to get by with an unfocused and scattered content strategy.

“What new content pieces should we create this quarter? Has our content become stale and monotonous? Are we even speaking to the right people with our content?”

These questions are asked by every marketing team at one point or another.

kevin's picture

10 Smart Marketing Automation Tips for Healthcare

Working in healthcare means you have a unique relationship with your "customers." They aren't just people you hope will come back to you for future interactions. They're patients who need information from you: how to take care of post-procedure bodies, when to come back in or call if they're experiencing procedures or problems, and regular reminders of how often they should actually be visiting your office for routine exams and follow-up appointments.

kevin's picture

3 Effective Email Drip Strategies for Real Estate

Though the internet is flooded with different marketing strategies, there are certain techniques which never stop working, like email marketing. The advantage of email marketing is you can reach a large number of people in a short period of time without spending much.

For small businesses such as real estate firms, low-cost solutions are the name of the game — making a strategic email marketing campaign all the more valuable.

kevin's picture

10 Marketing Automation Tips for Accountants

Taking care of marketing is a critical part of your accounting business. Unfortunately, it's also a time-consuming process, especially if you want to do it right.

You can't afford to spend your day focused on marketing when you need to meet with clients, crunch numbers, and keep up with the latest marketing information in your field.

kevin's picture

5 Ways Your Law Firm Can Benefit from Social Media

Open a phone book, and you'll find a long list of lawyers, even in small communities. If you practice a general field of law, your list of competitors is worryingly long. But if your expertise lies in a niche like immigration law, you probably have problems finding the right clients. What do you do?

Standing out from the crowd of competition is crucial in any industry, but law firms tend to feel the brunt of failure to accomplish that feat. If you cannot distinguish yourself from other firms, you'll have a tough time finding new clients.

peter's picture

Inbound Marketing for Law Firms: What You Need to Know

By building your inbound marketing efforts, you can substantially increase the number of new clients in your area who are coming your way. 

kevin's picture

6 Steps to Grow Your Real Estate Business with Social Media

You hear it from every corner of the internet: to successfully market your real estate business, you need to have a social media presence. And that's sensible advice.

After all, it's where your clients spend their time! But despite spending hours of time to market your business on social media, nobody seems to actually like or interact with your post.

You're not the only realtor with that problem.

kevin's picture

10 Smart Real Estate Blog Ideas You Should Consider

If you want to rely on content marketing, you better get it right. Every day, countless businesses publish blog posts, ebooks, and whitepapers that receive few or no views. They spend hours of time coming up with content, providing minimal returns to an audience that can't find it or simply isn't interested.

kevin's picture

10 Marketing Automation Tips for Real Estate

How do you reach home buyers and sellers that are choosing the internet as their most trusted resource over getting in touch with a realtor? How do you find just the right moment to offer a partnership with them?

Answering these questions can be difficult. In the real estate industry, audience behavior is rapidly changing. As Homes.com points out, millennials now represent the largest share of home buyers at 32%, and they don't go through the process in the same way their predecessors did:

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