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What is a Requirements Engineer?

You may have heard this story before: A business stakeholder has a new project for the website or software application. The business stakeholder writes up a brief, detailing their experiences for the project and promptly delivers these to the developer.

The developer reads through the brief and immediately starts work, not bothering to ask questions about the assumptions they are making nor the assumptions implied by the brief.

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5 Reasons Why Startups Should Partner with Agencies on Revenue Share

The road to startup is grueling.

What has brought many young companies to their knees has been not finding enough customers who want to buy their solution and not locking down the right talent who can help them deliver that solution to their customers.

Attracting and retaining customers, as well as putting A-players on your payroll, requires time, money and other resources your business is limited on.

But there is a way to get both customers and talent without incurring all the risk. It’s called revenue share.

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Marketing Automation Helps a Small Staff Do Big-Time Work

As a small team, it might seem like you are stuck in an endless loop of tasks—there just aren’t enough people to distribute the workload, and you find yourself wearing multiple hats. Often this switching cost bleeds your team’s total capacity.

Take for instance lead nurturing. You can spend months, even a year or more, crafting and sending personalized pieces of information to each consumer based on their needs, interests, and buying phase—all in the hopes of closing the deal.

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What is a Solutions Architect?

The standards for a robust digital experience have accelerated in recent years. Today’s digital consumers demand more from a brand’s website. They need an aesthetic appeal, but more importantly, they want to easily and quickly navigate a business’s website, along the way discovering the information or value they need to make purchasing decisions.  

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What You Lose When Data Collection Is An Afterthought

Once looked at as optional, gathering, mining, manipulating, and understanding data is a staple for nearly every marketing team. As marketers move into additional marketing channels, juggling multiple data sources makes it more challenging and exasperating to understand the value of each different channel’s contribution to their marketing activities.

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Drive Value to Your Projects with Agile Discovery

Frustrated with scope creep, mutating specifications, and hidden dependencies on projects with poor foundations, we standardized our Agile Requirements Engineering process to maximize ROI for our clients and focus on building a shared understanding and vision for a product’s roadmap.

We call this process Value-Driven Development, as it focuses on delivering business value and not just functionality.

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Visualizing Your Personal Growth: Life Story Mapping

Planning for a new year, new you and feeling lost with too many options? You’re not alone.

With so many options on how to redefine yourself each year, the plenitude of FOMO-driven inspiration from social media, and quite simply too little time to live out every possibility—it’s easy to get lost and overwhelmed before the next year even starts.

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Building Customer Profiles with Persona Story Mapping

Buyer Persona cards are dead—long live Persona Story Maps!

It’s time you level up with Persona Story Maps and bring your consumers to life in a more personal way. These 2-D live documents allow you to surface and document consumers emotional and physical journey as they pass through your sales funnel.

With their mental condition and physical touch points before you, you and your team can then strategize every step of their journey how your content and digital channels will be used to attract, retain, and guide them through your funnel at a quicker rate.

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Account-Based Customer Profiles with Orgonza Story Mapping

Knowing your target customer’s needs is the lynchpin for successful sales. If you have a great product, but the prospect on the other side of the table doesn’t have the pain your product or service is built to heal, where does that leave you?

We have found that modeling the complex needs of people, or personas, is hard—there are emotional components that drive us to build things like Persona Story Maps and persona cards, but what are we to do with organizations when we’re focused on account-based customer sales?

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How to Leverage Digital Strategy Maps for Agile Marketing

I want to share with you how our agile marketing team works. We’ve found a ton of operational efficiency for our marketing services by leveraging agile methodologies and story mapping tools we had traditionally only used for web development and product design.

By making this shift, our processes and mapping tools are now our greatest assets.

After reading this, I hope you can adopt these strategies for yourself, so you too may find cohesion across your disparate digital channels and more effectively define valuable campaigns for your team.

Let’s dive in.

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