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Agile Content Marketing with Content Strategy Mapping

Too often, business owners fall back on a common misconception: “Content creation is easy. Simply choose a topic you think will hit home with your target audience and write about it.”

The problem here is creating engaging content your customers find valuable, and also driving results on your bottom line, is not that simple.

You need a plan and a guide for how those content assets are drive business initiatives forward and engage customers to the point of conversion.

“But we have an editorial calendar?”

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How We Built a Content Strategy Story Map for Backdrop CMS

When Backdrop CMS came to Facet, they were in need of a clear, well-documented content strategy. Up until that point, the direction of their content was largely guided by weekly meetings. Because those internal discussions were constantly changing, they were left with inconsistencies and an unstructured content direction.

We helped them build a unified content strategy that would span across their organization and sync a variety of complex voices.

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Why Call Extensions Are Crucial to Paid Search

When it comes to paid search ad campaigns, there are several paths to conversion. But one we want to talk about today is a call extension. You know, the number that displays a business’s phone number with their ad when a consumer conducts a search result.

If you don’t know what a call extension is or merely recollect what it looks like, you aren’t using it. And that means you are missing out on conversion opportunities.

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How to Craft Agile Business Plans with Business Strategy Maps

Today, I want to share with you how our agile business planning works, so you too may find cohesion across your strategic business units, and unify your team around the true priorities for your business in an agile fashion.

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How Machine Intelligence Will Help Refine Your Automated Email Campaign

Films dating back as far as 1927 (and perhaps beyond) predicted machine intelligence would be the future. But for as many who saw the vision, there was an equal number who believed the forecast was soundless—how could a machine possibly replicate and surpass the intelligence of the human who created it?

Fast-forward to 2017, and we find two things: machine intelligence is here and rising, and it’s quite capable of learning at a much faster rate than us.

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The Fundamentals of a High-Converting Lead Form

You have a sales goal, but in order to meet that objective, you need to increase the number of leads generated through form fills.

Thus far it hasn’t been easy. You are pulling in leads, just not nearly enough to have a positive impact on your bottom line. Somehow your forms aren’t cutting it, and you can’t understand why.

You need the building blocks of a high-converting lead generation form.

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How to Treat Operations Like a Product: Agile Process Design

Building and scaling a team is hard. As a leader of your company torn between sales, delivery, internal product development, and administrative operations—where does the time go to work on improving operations?

Sometimes it can feel like you’re just inching forward, unable to deploy your process updates until a few more business cycles have already passed. It’s frustrating.

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Social Media Advertising: Which is the Most Important Metric?

You’re a small business owner who sees the value in having a social media presence. Posting and engaging with your audience across multiple social media platforms worked for a while. It has helped boost brand awareness, and you’ve seen an increase in business from the leads who’ve been driven to your website.

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How to Win the PPC War Using Competitor Market Research

If you’ve been doing pay-per-click (PPC) advertising for a while, you know better than anyone the overall costs to run and sustain an effective campaign are steadily rising, and you are losing market share to competitors.

Pay-per-click is getting more competitive, and that’s a fact you cannot change. But what you can adjust is how you use your competition to position yourself in the PPC space.

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How the Rise of Voice Search Will Impact Paid Search Advertising

There are close to 420 million voice searches conducted every day, and that figure is expected to more than double by 2020.  

The rise in voice searches will change how you package your paid search advertising campaigns. To discount voice search now would mean missing out on volumes of traffic. And we’ll tell you why.

What Is Voice Search and What Does the Future Hold?  

“Ok Google, where can I purchase an affordable home near Pasadena?” “Where are the best K-8 schools located in Orange County?” “Where’s the best place to get brunch in Downtown Los Angeles?”

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