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How to Avoid Paid Search Cannibalization

Your field is competitive and the market is saturated. Getting organic traffic to your site has been difficult, so you turn to paid search advertising to pull in more traffic. You’ve seen your competitors make successful plays with this marketing strategy, and as a result, they’ve driven up the amount of traffic to their website and have boosted their conversion rates, leading them to a greater ROI.

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How to Refine Your Email Drip Strategy with a Data-Driven Approach

Email might just be the single most effective marketing tactic available. So why aren't yours working? How can you ensure that your messages are not simply lost among 200 emails your audience receives in their inbox every single day?

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What Are the 3 Most Important Small Business KPIs?

Sometimes, even data-driven digital marketing can be difficult. You do your best to measure as much as you can about each of your ads, only to get bogged down in a data jungle.

Consider two hypothetical ads you recently ran on social media:

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The Scientific Method of Split Testing for CRO

When you look at your website, you are content. You have a powerful mission statement, a gleaming portfolio, well-packaged descriptions of your services or products, images with impact, and multiple touch points to either make a direct purchase or connect with sales reps.

So why aren’t you meeting your conversion goals?

It could be your site isn’t as as accommodating to the user experience as you think. There may be barriers to conversion; they are obvious to the user, but not to you.  

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How to Find and Measure Business KPIs

You might have noticed an emphasis on measurable outcomes in this space and across digital marketing. That's because without a data-driven approach, you cannot reliably build a marketing strategy designed to build your business.

At the same time, an emphasis on metrics and data can be stressful as much as it is beneficial. How do you even know where to look to find the data you need to make better marketing decisions and help your business save resources?

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How to Unlock the Buyer Journey with Data

You’re a single owner of a small- to medium-sized enterprise who has probably been pulling in leads and qualifying them through a single channel. But the market is shifting. You find yourself struggling to keep up with your competitors and, even more, today’s digital consumer who is complex and more discerning.

The single channel you once relied on is now drying up. It’s generating fewer prospects and worse, fewer leads.

You know the internet has saturated your market, and customers are having trouble listening to your message with all the static noise.

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How to Setup Mautic Forms on Drupal 7

For a while, getting a Mautic form to render on a Drupal 7 landing page was something of a headache (and to be honest, we couldn’t get it to work at all).

But, with a recent update to Mautic Drupal Module, it’s finally easy to place Mautic forms on your site.

I’ll show you the step-by-step process to configuring your Drupal 7 site for Mautic forms—I promise it won’t take long.

Step 1: Select a Text Format

From your Admin panel, navigate to:

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5 Simple Tips for Better Real Estate Lead Generation

Growing your real estate business is only possible if you find a way to get your audience's attention. But a home buying (and selling) journey that is increasingly independent has made that process more difficult than ever before.

Other real estate agents like you are constantly pitching their services, hoping to insert themselves into the home buying process as early as possible. How do you stand out? Effective lead generation could be the key.

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Increase Your Marketing Automation Conversions with Data

Marketing automation can be a great asset to small businesses. Rather than having to manually touch and build every single marketing tactic, you can sit back, relax, and enjoy the results come in.

That hypothetical, of course, is not always realistic. Far too often, marketers automate for the sake of convenience. Instead, they end up with campaigns that spit out irrelevant and even dissonant emails, social media posts, and other content.

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8 Biotech Social Media Tips to Eliminate Marketing Waste

You read it everywhere: to be successful in promoting your digital brand, a presence on social media is vital. But does biotech social media work for the industry? And, just as crucially, are you just wasting your time trying to take advantage of a tactic that simply doesn't make much sense for your industry?

The answer to that question depends entirely on your approach.

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