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The Stale-Baseline Trap: Why AI-Authored Salesforce Delivery Keeps Building on a Fake Org

Submitted by jordan on Thu, 10/29/2026 - 17:00

We recently audited an entire Salesforce delivery stream — 149 merge requests across a single client engagement, start to finish — and asked one question the usual retrospective never asks. Not what shipped, but where a later change had to revert, re-cut, or re-baseline what an earlier one got wrong. About a quarter of the merge requests were rework. And when we grouped that rework by root cause, one pattern sat underneath almost all of it, surfacing in cluster after unrelated cluster.

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Generative AI Consulting: What to Expect

Submitted by jordan on Thu, 08/13/2026 - 04:16

Generative AI consulting helps a company move from scattered AI experiments to systems that run in production. A real engagement follows three phases — assess, pilot, scale — and ends with working software your team owns, not a strategy deck. Expect deliverables that ship, measurable outcomes, and a partner accountable for value, not billable hours.

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Mautic Best Practices Checklist For A Successful Campaign Management

Submitted by jordan on Fri, 11/19/2021 - 08:22

This article provides a checklist to confirm current Mautic configuration against our best practices. Check it out to clear your doubts about Mautic configuration in a hassle-free way. 

 

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The Secret Sauce: Facet's B2B Sales Prospecting Stack

Submitted by jordan on Thu, 11/11/2021 - 14:18

This article is going to serve as a catch-all explainer for how Facet prospects: our technology stack, and how we manage our outreach.