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We Run Our Own Business on Agents: Inside Facet's Agentic Operating System

The fastest way to evaluate whether a firm's agentic expertise is real is simple: ask them if they use it themselves. Not in a demo. Not in a sandbox client engagement. In the actual daily work that keeps the business running.

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Why Many Minds Beat One — Adversarial and Role-Based Agents and the Vector Space of Meaning

There is a quiet assumption buried in most enterprise AI adoption: that the path to better output is a better single prompt. Refine the wording, add more context, raise the stakes in the instruction, and the model will eventually produce the answer you wanted. That assumption is responsible for a lot of plateaued AI programs. It treats a probabilistic system as if it had one best answer waiting to be unlocked by the right key.

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Agentic AI: What It Is and Why It Matters

Agentic AI is software given a goal that it pursues across many steps on its own — planning the work, using tools, checking its results, and correcting course — without a person driving each move. Where generative AI produces an output when prompted, agentic AI runs an entire process to completion, deciding each step itself within boundaries you set.

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A Guide to Policy-Making for GPTBot & Web Scraping by Generative LLMs

In 2023, the question was simple enough to answer in a hallway conversation: "Should we block GPTBot?" You added one line to robots.txt, felt vaguely responsible, and moved on.

That question is now obsolete — not because the answer changed, but because the question was wrong. There is no single bot. There is no single decision. And the line in robots.txt you added two years ago is almost certainly costing you visibility in the exact channel that is replacing the search traffic you used to depend on.

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Cybersecurity in 2026: The Definitive Guide for SMBs to Protect What Matters Most

Small and medium-sized businesses face an unprecedented cybersecurity crisis in 2026. Despite accounting for 43% of all cyberattacks and over 70% of data breaches, 51% of SMBs still operate without any cybersecurity measures in place.
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Best Technology Consulting Companies for 2026

Finding the right technology consulting partner is one of the more consequential decisions a business can make. Whether you need to modernize aging applications, build analytics that actually inform decisions, or automate manual work that's slowing your team down, the firm you choose will shape both the outcome and the experience of getting there.

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Facet's 2024 Strategy & 10 Year Anniversary

2023 was a hard year for Facet. We felt the crunch of many of our current and prospective partners get squeezed by real economic factors — internal restructuring, and downsizing. We’ve seen projects that were eagerly awaited in 2022 get wiped off the map in 2023, and some departments completely removed (for the time being).

These economic realities are the harness which innovation must ride — and as strategic partners to digital endeavors, Facet ambled along, sometimes blind to the next challenge around the corner.

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Mautic Best Practices Checklist For A Successful Campaign Management

This article provides a checklist to confirm current Mautic configuration against our best practices. Check it out to clear your doubts about Mautic configuration in a hassle-free way. 

 

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The Secret Sauce: Facet's B2B Sales Prospecting Stack

This article is going to serve as a catch-all explainer for how Facet prospects: our technology stack, and how we manage our outreach.

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