The integration of Generative AI (GenAI) into search engines and content creation tools is not just an emerging trend but a seismic shift that is reshaping how businesses approach SEO and online visibility. This transformation requires companies to rethink their strategies to stay competitive in an AI-driven landscape.

2023 was a hard year for Facet. We felt the crunch of many of our current and prospective partners get squeezed by real economic factors — internal restructuring, and downsizing. We’ve seen projects that were eagerly awaited in 2022 get wiped off the map in 2023, and some departments completely removed (for the time being).

These economic realities are the harness which innovation must ride — and as strategic partners to digital endeavors, Facet ambled along, sometimes blind to the next challenge around the corner.