Blog

Title Icon

What a Real WordPress Site Assessment Covers (and Why a Plugin Scan Isn't One)

A prospective client forwarded us a "WordPress audit" last year. It was a one-page PDF from a security plugin: a green checkmark next to "no known malware," a list of out-of-date plugins, and a recommendation to upgrade to the vendor's premium tier. The site, the report concluded, was healthy.

Title Icon

Where AI Actually Pays Off Across Your Business: An SME Operator's Map

Most AI advice was written for someone who isn't you. It assumes a data-science team, a nine-figure budget, and a tolerance for "transformational" projects that take two years to show a number. You run a 30-person medspa, a growing law firm, or a property-management company. You don't have a lab. You have a P&L, a busy front desk, and a healthy suspicion of anything a vendor calls a revolution.

Title Icon

The Operating Model Shift — From Agency to Agentic Engineering

Every services firm runs on the same hidden equation, whether or not anyone has written it down: revenue is a function of headcount. To grow, you hire. To take on more work, you staff up. To protect margin, you push utilization. The whole apparatus of an agency, a consultancy, or a professional-services firm is a machine for converting human time into invoices, and the better you run it, the more cleanly that conversion happens.

Title Icon

Turning On AI Isn't Adopting It: The AI Adoption Framework Behind Whether Your Investment Pays Off

We talk to a lot of leaders who have already made up their minds. AI is a fad. AI is garbage. They tried it, it underwhelmed, and they filed it next to every other overpromised technology a vendor once swore would change their business. It is a reasonable conclusion, and most of the time it is an honest report of a real experience.

It is also, almost always, a report on the wrong experiment.

Title Icon

We Run Our Own Business on Agents: Inside Facet's Agentic Operating System

The fastest way to evaluate whether a firm's agentic expertise is real is simple: ask them if they use it themselves. Not in a demo. Not in a sandbox client engagement. In the actual daily work that keeps the business running.

Title Icon

A Guide to Policy-Making for GPTBot & Web Scraping by Generative LLMs

In 2023, the question was simple enough to answer in a hallway conversation: "Should we block GPTBot?" You added one line to robots.txt, felt vaguely responsible, and moved on.

That question is now obsolete — not because the answer changed, but because the question was wrong. There is no single bot. There is no single decision. And the line in robots.txt you added two years ago is almost certainly costing you visibility in the exact channel that is replacing the search traffic you used to depend on.

Title Icon

The CEO-CTO Partnership: Aligning for Business and Technology Success

The relationship between a CEO and CTO is more than just a reporting structure—it's a dynamic partnership that can determine the trajectory of a company. In today's evolving tech landscape, this collaboration must go beyond traditional leadership models to integrate business strategy with technological innovation effectively.

Title Icon

Mastering AI Deployment: Adapting the AWS Well-Architected Framework for Business Success

In today's rapidly evolving technological landscape, artificial intelligence (AI) has become essential for businesses aiming to maintain a competitive edge. However, deploying AI solutions effectively requires a well-structured approach to ensure they are reliable, secure, efficient, and cost-effective. TheAWS Well-Architected Framework, renowned for guiding cloud-based architectures, provides a solid foundation adaptable for AI implementations. This article explores how businesses can tailor the principles of this framework to optimize their AI solutions.

Title Icon

The Evolution of Developer Relations in the Age of AI

The landscape of Developer Relations (DevRel) is undergoing a radical transformation as artificial intelligence (AI) becomes a core component of modern technology strategies. Traditionally, DevRel has been about forging robust relationships between developers and a company’s products—creating a space for honest communication, insightful feedback, and community engagement. Today, however, the rise of AI demands that DevRel evolve to include educating developers on these sophisticated tools, advocating for ethical practices, and bridging the technical and business sides of an organization.

Title Icon

Cybersecurity Essentials for SMEs: Protect Your Business Before It's Too Late

In today's digital age, small and medium-sized enterprises (SMEs) are increasingly becoming prime targets for cybercriminals. Did you know that 43% of cyberattacks are aimed at small businesses? Yet, many SMEs operate under the illusion that they're too small to attract such threats. This misconception can lead to devastating consequences, including financial loss, legal repercussions, and irreparable damage to your brand's reputation.

Pages