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The SMB Agentic Buyer Wants Done-For-You AI, Not Enablement

Submitted by jordan on Sun, 10/18/2026 - 17:00

Small businesses buying AI in 2026 want done-for-you AI that runs on their behalf — not training, platforms, or toolkits that require internal expertise they don't have and weren't hired to build.

This distinction matters more than most AI vendors want to admit. The market is splitting cleanly into two buyer types: enterprises that want to build internal AI capability, and small-to-midsize businesses that want the outcomes AI delivers without becoming AI practitioners themselves. Most of the vendor ecosystem is selling to the first group while standing in front of the second.

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Facet's 2024 Strategy & 10 Year Anniversary

Submitted by jordan on Mon, 01/01/2024 - 09:00

2023 was a hard year for Facet. We felt the crunch of many of our current and prospective partners get squeezed by real economic factors — internal restructuring, and downsizing. We’ve seen projects that were eagerly awaited in 2022 get wiped off the map in 2023, and some departments completely removed (for the time being).

These economic realities are the harness which innovation must ride — and as strategic partners to digital endeavors, Facet ambled along, sometimes blind to the next challenge around the corner.