We're on a mission to help you waste less time

Our Services: End-to-End Business Solutions

Product

• Web Development
• Enterprise Solutions Architecture

Lead Generation

• Marketing & Sales Automation
  • Develop Personalization Strategies in Email Marketing and Sales Automation
  • Marketing Automation and Configuration
  • Prospect Database Enrichment

Demand Generation

• Digital Marketing
  • Pay-Per-Click Advertising
  • Content Marketing
  • Conversion Rate Optimization
  • SEO, etc.

Intelligence

• Data Integration (ETLs, Data Lakes, et al)
• Data Warehousing

Strategy

• Digital Strategy
  • Quantitative Market Research (AKA Opportunity Modeling)
  • Rapid Market Validation

Ongoing Support

• Web Support & Maintenance (Drupal, WordPress, eCommerce, etc)
• Marketing Support (Content Writing, Content Production, Ongoing SEO)

Our Philosophy: Waste Less Time

Facet Interactive is a digital strategy agency leveraging end-to-end business analytics to help our partners waste less time on low-impact digital ventures.

We use a scientific method of experimentation to grow your single-channel marketing strategy into a multi-channel marketing engine—with results backed by end-to-end analytics.

How do people waste time?

• We've seen companies spend 4 months of budget on a campaign, only to ultimately give up and cut their losses. Data could have shown the campaign really needed 8 months to succeed.

• We've seen teams spend endless hours trapped in analysis paralysis looking at too much data when they should have been focused on key performance indicators localized to the campaign.

• We've seen employees spend hours working on projects that never see the light of day.

How do we waste less time?

We focus on Value-Driven Development of your products and digital strategies. Understanding your goals, break-even points, and time to return on-investment are what make or break campaigns. By focusing on these metrics, we can dependably validate market conditions with small iterative tests.

With rapid market validation, we waste less of your budget  and time, and focus on incrementally narrowing the cone of uncertainty around acquiring a dependable revenue stream for your business.

Using end-to-end business analytics, we strive to create the world’s largest marketing intelligence solution, empowering our partners to make better strategic business and marketing decisions through the power of automated and integrated intelligence.

Our Approach: A Scientific Method for Digital Campaigns

We think differently about digital strategies. We think about opportunities like they are guilty until proven innocent. When ideation occurs, all we know for certain is it will cost money.

We build opportunity models in order to prove ideas profitable in a world of guilty, costly digital experiments.

As Digital Opportunity Marketers, we help companies waste less time by efficiently investing resources to acquire recurring revenue streams through automation techniques, building resource libraries (content marketing), and most importantly, building a data warehousing solution to prove the digital strategy results.

What is an Opportunity Model?

An opportunity model is our approach to Quantitative Market Research.

Our models are composed of five tiers:

1. Market Size Model

   1. Market Size based on industry data (AdWords, Facebook, et al)

   2. Market Trends - how the market size is changing

2. Acquisition Model

   1. Based on the lead acquisition method (advertising, direct marketing, prospecting), what is the expected engagement rate?

   2. How many landing pages or funnels need to be developed?

   3. What does the segmentation look like?

3. Conversion Model

   1. With a funnel defined based on a given channel, what is our conversion rate through the funnel?

   2. What confidence do we have in each of those conversion rates?

   3. How does the confidence level affect potential outcomes in terms of upsides and downsides?

4. Persona Model

   1. Based on our understanding of the potential customers for a given channel, what is the makeup of customers?

   2. Composition of deal sizing?

   3. Purchase Cycle?

   4. Cost of engagement over time?

5. Aggregate Outcomes

   1. Final outcomes are tallied over time and through the funnel.

With this model in place, we can effectively deploy new digital strategies in the marketplace with a strong model for expected outcomes, risk, time to ROI / investment lead time, and potential upside.

After we build an Opportunity Model, it’s time to select the digital strategies to put into play!

With a strong foundation of data provisioning, we break down data silos between different departments, and provide stakeholders with relevant and timely data insights to empower further data-informed decisions.

Through deep data analysis we later groom strategies for new iterations of the campaigns—with new models come new opportunities.