Brand Identity

Systemizing Your Brand Identity Strategy

At Facet, we believe in crafting a powerful brand identity that serves as the cornerstone of your company’s values and aspirations. Our expertise lies in translating these values into a visual language that resonates with your target audience, and provides the momentum and visual needle to thread your brands messaging across platforms.

  • Unearth Your Brand's Core:  We help you understand your 'Why', the very essence of your brand, as defined by Simon Sinek's Golden Circle. This forms the foundation of our brand identity strategy.

  • A Customized Approach:  Our team of experts do not follow a one-size-fits-all approach but tailor the strategy to align with your unique business goals and objectives.

Realizing the Benefits of a Powerful Brand Identity

As one of the key practices in our portfolio, we aim to help companies realize the full potential of a compelling brand identity and how it can transform their business operations.

  • Boost Customer Recognition:  A strong brand identity makes you instantly recognizable to your customers, helping you stand out in the competitive market.

  • Improve Brand Loyalty:  Consistent and meaningful branding reinforces customer loyalty and trust, driving long-term growth.

Innovative Brand Identity Design

Our creative team employs innovative design principles to create a brand identity that aligns with your company's ethos and appeals to your target audience.

  • Innovative and Consistent:  We ensure your brand identity design is innovative, consistent, and scalable across all platforms.

  • Integrated Visual Language:  Our design strategies incorporate colors, typography, and imagery that effectively communicate your brand story.

Accelerate Growth with Brand Identity Development

We provide end-to-end services for brand identity development, including design of logos, print, packaging, and digital assets as needed. 

  • Holistic Design:  From logo design to website development, we provide comprehensive solutions for your brand development needs.

  • Technology-First Design:  First and foremost, we keep an eye towards your brand’s impact on digital platforms. Then we leverage advanced digital tools and technologies to ensure your brand identity is adaptable and agile in rapidly changing market conditions. 

Monitoring Brand Identity Performance

At Facet, we believe in data-driven strategies. Hence, we monitor key performance indicators (KPIs) to track the success of your brand identity management.

  • Tracking Success:  We measure the success of your brand identity through various KPIs like brand awareness, brand recall, and customer loyalty.

  • Automated Alerts:  We leverage integrated business intelligence to set up automated alerts for real-time monitoring of your brand identity performance.


At Facet, we are committed to helping our clients reach their business goals by delivering state-of-the-art brand identity solutions. Leveraging our global delivery team of experts, we ensure a seamless, risk-free transition to a brand identity that aligns with your unique brand philosophy.