What is an Orgonza?

Similar to a Buyer or User Persona, an Orgonza is a representation of a target organization-type based on market research and real data about your current or desired customer verticals. Orgonzas are often most useful in B2B marketing.

Use Orgonzas to help focus your marketing messaging and strategies specific to the business you’re trying to engage.

How Do You Define an Orgonza?

When outlining your target orgonzas, you’ll want to consider:

  • Industry
  • Business size / Number of employees
  • Annual recurring revenue of the business
  • Location
  • Any other defining characteristics that help you build a clear understanding of this organization type.