Inbound Marketing

Grow Your Business and Score Big with Inbound Marketing

Everything can be measured — that’s the beauty of inbound marketing. Both your team and ours remain ahead of the game as we leverage a performance-driven marketing approach and constantly measure data. Throughout the game, you’ll have clear insight as to which plays underperform, and which run up the score.

At Facet, we’re proud of our ability to help businesses achieve growth, but we’re even more proud when we teach teams how to run the strong plays.

Take a Peek Inside Our Game Plan

Discovery

We start with a complete audit.

Our team thoroughly assesses the playing field and identifies which inbound plays make sense for your business, and which don’t. In the initial onboarding phase, we: 

  • map buyer personas and customer journeys,
  • meet key stakeholders within your business to garner insight into your products and service, and
  • work with your team to determine key performance indicators (KPIs) which can be measured and monitored to define success.

Agile Marketing

You can’t win the game if you aren’t able to adapt and change your game plan on the fly. As we monitor your unique KPIs, our team finds opportunities to optimize and iterate on the strategy with which we started — always looking for the most efficient way to win. Like any good coach, we are invested in the performance of our team, and validating our assumptions on the live playing field.

Through each play, you will be right there in the huddle, helping us fine-tune the game plan with weekly agile marketing check-ins and play-by-play updates.

Players

We also recognize effective inbound marketing isn’t limited to only a few skills — all positions must be covered. Our talented team is ready to play the field and substitute in any number of plays and strategies as needed:

  • SEO
  • Content Strategy
  • Content Development
  • Landing Page Creation
  • Marketing Automation
  • Conversion Rate Optimization
  • Pay-per-Click Advertising

Pay for Performance

Through pay-for-performance marketing, we play to win. We are your coach — and your success defines our success.