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How to Empower Your Leads and Schedule More Sales Meetings

When it come to sales, the name of the game is communication. The better you are at communicating value with potential customers, the more likely they are to buy.

It is important to remember three things:

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How to Deliver Value as a Surrogate Product Owner

At Facet, we take on other people’s products and treat them as our own. You can call us a surrogate product owner if you’d like, but the wares we sell aren’t so important as the methods we use. From the name of our service, you can probably tell it is somewhat of a “loaded" offering: Product Owner as a Service (POaaS). Product owners do a lot to steer and drive their development team and their entire organization toward one cohesive product solution. You might think: how can you possibly move the needle for companies better than in-house product owners?

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Firing Up the Furnace: Inside Axelerant's Rebranding

Have you ever wondered what voodoo magic goes into a rebranding? With our recent work with Axelerant, we are ready to prove to you that the answer is…none!

There’s a lot of hard science behind the choices we have been making with Axelerant. We believe that customers engage with your company based on how valuable they perceive your brand. To sell business to medium enterprises up to Fortune 1000s, you have to dress the part.

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Agile Marketing: What Is It And What It Can Do For You

Agile marketing may sound sleek, shiny, and sexy, but does it live up to its hype? In a society where compact and faster with high-caliber output is not only in demand, but expected, marketers cautiously tread between value and accessibility in the marketplace. Factor in the average consumer’s attention span of five seconds, and you may end up with a very complicated equation to appease the fickle buyer.

How do you create and efficient and impressive campaign for an audience whose preferences and buying choices spiral in all directions?

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10 Reasons to Start Development with a Discovery Workshop

Leverage 10 insights about the value of Discovery Workshops before starting your next web development project!

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Leveraging Slack Attachments via Webhooks with PHP

The year of 2016 is a year of continuous integration. At Facet, we have some initiatives in order to drive more visibility with our development team, surface sales pipelines, and also gain timely insights to our client's marketing campaigns. Webhooks are quickly becoming pervasive throughout many platforms online, and finally this week I had the opportunity to take a look at one of our targeted Webhooks in Pantheon's Quicksilver platform hook system. 

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How To Set Up Pantheon Quicksilver Notifications for Slack

You’re right, this isn’t rocket science, and Pantheon’s Quicksilver documentation is pretty damn good.

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How to Escape Hidden Pitfalls with Agile Discovery

A discovery workshop is a waterfall step used as an exercise in measuring uncertainties. Value driven development is the future.

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Discovery 101: Common Terms in Discovery Workshops

Common terms used in Discovery workshops for requirements engineering.

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5 Steps for Crafting Engagement Strategy in Discovery

The role of marketers is changing, and has been for a while. In the past, communications were the focus—now, top CMOs will tell you that marketing is all about engagement. When considering a new site build, you might have stakeholders from as little as 2 to as many as 100 different departments all asking for their features to be built into the new website—and you have to manage and deliver on their expectations.