How do you know which marketing strategies and tactics perform well with little investment? How do you know which marketing campaigns will perform better as you fund them further??

As a marketer, small business owner or enterprise CMO,  understanding which campaigns will scale is a constant struggle. Anyone who’s tried to make an idea, product or service catch fire knows marketing and sales are often the toughest puzzles. You need all the pieces to come together with little wasted time or money — even more so as a small business owner or startup marketer.

Do you struggle to make development decisions that deliver value for your business? You’re not alone. From small business to enterprise, companies often fail to quantify and qualify projected investments and returns for their product roadmaps. Companies will fear shooting darts in the dark no longer. With our process for quantifying development ROI, learn how to shoot for the bulls-eye.

RingCentral provides an amazing suite of telephony tools that allow companies like ourselves to scale as we expand our client base. It’s one of the many tools we use to ensure we get the job done.

However, when we were ready to enable single sign-on (SSO) for RingCentral, we ran into some snares. In an effort to save you from pulling out your hair, here are our 10 steps set up single sign-on with Google Apps:

At Facet, we take on other people’s products and treat them as our own. You can call us a surrogate product owner if you’d like, but the wares we sell aren’t so important as the methods we use. From the name of our service, you can probably tell it is somewhat of a “loaded" offering: Product Owner as a Service (POaaS). Product owners do a lot to steer and drive their development team and their entire organization toward one cohesive product solution. You might think: how can you possibly move the needle for companies better than in-house product owners?