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9 Crucial KPIs Every Real Estate Marketer Should Track

We've all heard it before:

My post reached 10,000 Facebook users!

This billboard is seen by 50,000 commuters every day!

Our Google ad is #1 in the search results!

What do all of these statements have in common? They say little about how successful your marketing efforts actually are.

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10 Biotech Blog Ideas to Boost Your Content Marketing

What does your product actually do?

Any startup in the biotech and life sciences space will be familiar with this question. Let's be honest: the biggest challenge in growing your business in this industry tends to be educational.

If you cannot convince investors and potential customers about both your uniqueness and your worth, you may as well pack it up.

Fortunately, marketing challenges are far from marketing impossibilities. Educating your audiences about the exact nature and benefits of your product is absolutely possible--you just have to know how.

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How to Brand Your Real Estate Business on Social Media

As a new real estate agent, a strong social media presence is critical to effectively branding yourself and your business. If you think it’s not worth it, we ask you reconsider.

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How to Focus Your Real Estate Marketing with Data Insights

In many ways, the real estate agency comes down to survival of the fittest. If, as a small agency or individual real estate broker, you cannot compete against the big dogs, you may as well pack up. You need to be heard, breaking through the clutter to offer your services to home buyers and sellers when they most need them.

That means focusing your budget and attention on marketing your expertise. But what do you do if already established, larger firms with bigger marketing budget are doing the same?

The answer is simple: do it better.

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The Ultimate Mautic Setup Guide

As an open-source project, Mautic offers a fresh option for small businesses (and large enterprises) looking to get into marketing automation.

We’ve written at length about how open-source makes marketing automation better. The solution is flexible, affordable and backed by a passionate community that strives to make Mautic the best marketing automation solution out there.

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