Submitted by kevin on Mon, 01/30/2017 - 10:11
Open a phone book, and you'll find a long list of lawyers, even in small communities. If you practice a general field of law, your list of competitors is worryingly long. But if your expertise lies in a niche like immigration law, you probably have problems finding the right clients. What do you do?
Standing out from the crowd of competition is crucial in any industry, but law firms tend to feel the brunt of failure to accomplish that feat. If you cannot distinguish yourself from other firms, you'll have a tough time finding new clients.